Miriam Peralta

Optimize hp.com stores cart & checkout process. Focused on Financing and Subscription-based blended XP

I led the optimization of the Onboarding- including physical (unboxing & assembly) and digital - SaaS first-time use experience. We improved by 30% the user registration.

• Collaborated with cross-functional teams (Design, engineering, ID, QA, Marketing) along the product development cycle to implement validated proposals.

• Conducted user research to identify areas of opportunity and problems to be solved.

• Facilitated ideation workshops to co-create proposals for improvement with cross-functional teams

• Tracked key performance indicators to measure the success of the product and made improvements based on data-driven insights. Methods: UX Research, Design Thinking, Service Design, Market Research, Data Analytics. Heuristic Evaluation

Fictio is a creative agency specialized in Healthcare. Their clients include Astrazeneca, Roche, Novartis, Ferrer, Almirall among others.

• I led end-to-end design process of SAM, an app powered by Almirall and co created with the dermatologist community.

• Collaborating with multidisciplinary teams to ensure compliance in both the legal and clinical space.

• Conducted user research to better understand physicians context around clinical case needs & pains

• Led the launch of the mobile app on the stores (Apple & Google) together with the tech team, engaging a user base of over 200k users. Was awarded the ASPID for most Innovative project 2021