Miguel Angel Riesgo Alvarez

After 25 years in sales as a Commercial Director, I founded nocodeB2B to help companies automate their B2B sales processes by creating software using no-code technology and Artificial Intelligence.

I typically approach projects with an audit where I map existing sales processes to identify inefficiencies that cause the sales team to deviate from their core selling activity and waste time on routine, manual, and repetitive tasks that do not add value.

Subsequently, I prepare a detailed plan presenting my conclusions and the projected cost savings, and prioritize, together with the client, the tasks/processes that need automation, ensuring the correct integration between existing systems and proposing new ones where necessary.

All this with the clear objective of reducing costs to improve the client's income statement.

I develop the business in Spain with the support of a sales team of 5 people, to drive Atlassian projects and additionally license sales.

Responsible for brand sales in Spain, in charge of the growth of our business messaging channels, focusing on positioning ourselves as a relevant player in 'future messaging' to aid in the transformation of our clients' mobile communications, and developing new communication methods through existing channels.

Designing and developing the process behind the sales cycle and key KPIs.