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Mickael JauneauMJ

Mickael Jauneau

Senior MarTech Consultant | CDP, CRM & Automation

€640/day
Oviedo, ES
15+ years

Average response time: 1 hour

About Mickael

Independent MarTech consultant working with marketing and revenue teams to design, implement and operate the systems behind modern customer experiences. Trusted by clients including MetLife, Humana, GoodRx, TeePublic and Rodicar.

I'm tool-agnostic by design — and deeply versed in the platforms that matter: certified in Adobe, HubSpot, and Segment, with hands-on experience across Salesforce, Braze and others. They're all just instruments. What matters is whether your data, your people and your processes are aligned and are moving in the same direction.

Whether in B2B, B2C or B2B2C, most of my work sits at the intersection of strategy and delivery: auditing stacks, designing customer data architectures, implementing automation, and coaching teams so they're not dependent on a consultant forever.

I'm part of Gather (gather.co), a network of senior independent consultants assembling Teams-as-a-Service for CMOs of large companies. That means I can plug in solo for focused engagements, or bring in specialists when scope demands it.

Areas I go deep on: Customer Data Platforms · Marketing Automation · CRM implementation & optimization · Lifecycle marketing and customer journeys · Reporting & attribution · Marketing Ops enablement · Agile delivery for marketing teams · B2B · B2C · B2B2C.

Trilingual (EN/ES/FR), remote-first, based in Northern Spain. Available for discovery calls — I'll tell you straight if I'm the right fit or not.
  • Spanish

    Fluent

  • English

    Native or bilingual

  • French

    Native or bilingual

  • Danish

    Conversational

Can work on-site
Oviedo (up to 50km), Madrid (up to 20km), Barcelona (up to 20km)

Experience

  • Fortune 100 Insurance Company
    Project 3: Marketing Operations Discovery & Business Case
    BANKING AND INSURANCE
    December 2025 - April 2026 (4 months)
    New York, United States

    Summary

    Led the discovery and assessment phase for a Fortune 100 insurance company whose 15–20% YoY growth was being capped by decades-old manual processes, Excel-based data flows, and vendor-dependent campaign execution.

    Scope & approach

    • Led detailed current-state assessment: stakeholder interviews across marketing, client engagement, and vendor-facing teams
    • Mapped the full campaign lifecycle from data intake to attribution
    • Audited technology stack, channel mix, and performance reporting — surfacing six structural weaknesses capping growth
    • Developed funnel calculations and a pro-forma business case comparing vendor-driven model vs. in-house execution
    • Evaluated HubSpot vs. Adobe Campaign + Adobe Journey Optimizer as the internal marketing platform
    • Designed a target operating model around four capabilities: centralized data, internal campaign execution, employer-aware journeys, and end-to-end measurement
    • Delivered a phased pilot-to-scale activation plan with team model, timeline, and migration path
    • Engagement through Gather

    Impact

    • Defensible business case demonstrating that the target model projects multiples of new revenue on materially smaller investment vs. continuing with the existing vendor model
    • Campaign operations projected to be cut by more than half per batch
    • Client moved to pilot activation on recommendations delivered

    Tools


    HubSpot (evaluation), Adobe Campaign (evaluation), Adobe Journey Optimizer (evaluation), Excel, Miro,
    marketing consultant Hubspot Adobe Journey optimizer Business case Marketing Operations
  • Fortune 500 MedTech Company
    Leadership Evaluation Program — Tech Implementation
    HUMAN RESOURCES
    November 2025 - February 2026 (3 months)

    Summary

    Designed and delivered the technical solution for a leadership development program at a Fortune 500 medical technology company, delivered through Cronistar.

    Scope & approach

    • Built multi-language evaluation forms (5 languages) with back-end data logic controlling evaluator-leader relationships
    • Data capture in Airtable, with automated extraction for reporting at multiple levels: -> General evaluation progress (daily tracking), -> Individual leader reports with skill-level visualizations, -> Regional and business unit consolidated reports
    • Calculated readiness-to-target scores per leader
    • Delivered branded reports: one Word/PDF report per leader + one exhaustive, customized PPTX report per business unit — all following client brand guidelines
    • Built automated communications with ActiveCampaign to manage evaluation workflow

    Impact

    • Enabled the creation of individual coaching sessions and development plans based on clear, data-driven assessments
    • Supported leadership conversations about business unit readiness and action planning
    • Program success led to interest from other countries and business units to adopt the same approach

    Tools

    ActiveCampaign, Airtable, Zite (Fillout), Word, Excel, PowerPoint
    Data visualization Data analysis Microsoft Excel PowerPoint
  • Fortune 100 Insurance Company
    Project 2: Automated Business Lead Identification
    BANKING AND INSURANCE
    October 2023 - March 2024 (5 months)
    New York, United States

    Summary

    Designed and built an automated lead identification process to turn thought-leadership content engagement into qualified new-logo business opportunities — without proper data integration infrastructure.

    Scope & approach

    • Captured leads from a gated thought-leadership contact form
    • Built a processing pipeline to validate each lead against domain, contact, and firmographic data to exclude existing clients
    • Qualified validated leads by segment for proper routing:
    • -> National accounts: routed to Director of Marketing for manual validation by her team
    • -> Regional accounts: delivered to the associated Account Executive for broker engagement
    • Worked around the absence of integrated systems to deliver a functional, repeatable process

    Impact

    • Identified brand-new potential firms on the National side, generating net-new opportunities
    • For the first time, defined and documented a repeatable method to qualify and route leads from thought-leadership content — turning a PDF download into an actual pipeline source

    Tools

    Excel, Alteryx, Salesforce CRM
    Alteryx Lead generation Business Process Design

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Certifications

  • AD0-E607 - Adobe Journey Optimizer Business Practitioner Professional
    Adobe
    2026
    Push Notification Marketing Automation Email marketing Customer Experience Experimentation sms marketing Customer Journey Realtime
  • Adobe Journey Optimizer Foundation
    Adobe
    2026
    Email marketing marketing data Adobe Journey Optimizer Journey Builder

Skill set

Categories