Description

I'm a trilingual consultant (English, Mandarin, French) based in Paris, specialising in brand strategy, creative production, and market development between Europe and Asia.

Over the past 10+ years I've led productions for Apple, Nike, and Huawei, designed professional training programs at Condé Nast Shanghai, and founded Coucou Goods — a cross-border e-commerce brand generating consistent monthly revenue by bringing curated European products to the Taiwanese market.

What makes me different: I'm not just a strategist and not just an executor. I'm both. I understand both sides of the world — European and Asian — in terms of culture, consumer behaviour, and creative standards. I deliver concrete results, not just recommendations.

I take on missions in brand strategy, creative direction, international project management, training & facilitation, and e-commerce.

Industry field of expertise

Languages

English
Native or bilingual
Chinese
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km)

Coucou Goods
Independent Brand & Creative Consultant
September 2024 - Today (1 year and 9 months)
Paris, France
– Founded and operate a cross-border lifestyle brand distributing curated European products to the Taiwanese market — end-to-end strategy, content, buying, and operations
– Onboarded 5 European brands; secured 1 exclusive Taiwan distribution agreement; pipeline of 3–5 additional
partnerships
– Launched an A to Z Shopify e-commerce platform generating €30,000 average monthly revenue and still growing steadily
– Designed and executed KOL/influencer campaigns, ManyChat conversion flows, and culturally adapted content
strategies for Taiwanese audiences
– Full buying responsibility: product selection, supplier negotiation, pricing strategy, logistics, and inventory management
Condé Nast Center of Fashion & Design
Education Program Designer & Speaker
January 2015 - January 2017 (2 years)
Shanghai, China
– Designed and delivered end-to-end professional training programs in English and Mandarin for postgraduate photographers, stylists, and portfolio preparation courses
– Built seasonal learning modules combining technical skill-building with brand storytelling — adopted across
multiple cohorts
– Facilitated live workshops, mentored creative talent, and collaborated with partner brands on sponsored educational projects
Central Studios Shanghai
Production Project Manager & Art Director
January 2012 - January 2019 (7 years)
Shanghai, China
– Led high-volume photo and video productions for Apple, Nike, Huawei, and international luxury fashion brands
– Managed casting, moodboards, location scouting, schedules, and post-production — simultaneously and at scale
– Key cultural liaison between international clients and local Chinese teams — bridging creative vision and
operational execution

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MA Fashion Marketing
University of the Arts London (London College of Fashion)2008
MA Fashion Marketing
BSc Economics
University of Essex2006
BSc Economics

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Michelle N.

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