Freelancer profile translated to English.
Back to original languageAbout Michael
**Portfolio:
**
I started as a Community Manager in 2017 for the leader of viral videos in France on FB: "Minute Buzz".
After a short stint at France Info to help them reach a wider audience, I joined Webedia as a Social Media Manager FR and after 1 year, my role evolved to a 'Worldwide' scale - after my first year, I managed a team of 7 people and was responsible for all social media strategy in FR & globally, content creation, and brand image (among other things).
From early 2021 to the end of 2022, I was Head of Marketing and Content Director for a US-based e-commerce company, and in parallel, I launched a new brand/influencer that gained over 6 million followers in just 15 months.
Since 2023, I have been a Marketing Strategist for a US-based B2B company.
I am a true creative and passionate individual for whom social media strategy, content creation, brand assimilation, and storytelling hold few secrets.
Do not hesitate to reach out if you are ready to trust me in return, and I guarantee that I will do everything to achieve the objectives we set.
French
Native or bilingual
English
Fluent
Armenian
Native or bilingual
Remote only
Primarily works remotely
Experience
- Prelaunch.comMarketing StrategistTECHJune 2023 - Today (3 years)Erevan, Armenia- Marketing strategy development- Cross-departmental coordination (sales, engineers, marketing team...)- Campaign planning and execution- Market analysis and customer insights- Brand awareness- Social Media content (video, banner, advertising..)
- The Mysterious ChefDigital Creative DirectorMay 2021 - September 2022 (1 year and 4 months)Texas City, United StatesWithin 1 year, The Mysterious Chef was organically followed by more than 5M people on Tik Tok & 500K on IG- Creator/Idea generator & PM of "The Mysterious Chef" brand- Social media strategist- In charge of the merchandising (cookbook, clothes, spices...)- In charge of the partnership with brands/influencers Tik Tok: https://www.tiktok.com/@themysteriouschef?lang=en IG: https://www.instagram.com/themysteriouschef_/
- CoolinaHead of marketingE-COMMERCEMay 2021 - October 2022 (1 year and 6 months)Texas City, United States- Improving Brand Awareness- Managing the Social Media team (community manager, graphist designers...)- In charge of the campaigns strat. (more than 12 per year)- Responsible for the Social Media activity- Development of the company's social media expertise- Strategic & creative contents- Design of editorial lines and social media activations- Influence Marketing: devices & management of content creators- Weekly / Monthly Reporting & Analytics
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Education
- Digital communication and media / multimediaIFOCOP - Professional Training Institute2017Communication numérique et média / multimédia
- BTS MUC, MarketingISIFA2012BTS MUC, Marketing