Michael Montredon

I contributed to optimizing the customer experience for the Extime JCDecaux Airport website, a partnership between JCDecaux and Groupe ADP (formerly Aéroports de Paris). By identifying different personas, I reworked the customer activation funnel to improve the user journey and maximize conversions. This work generated more qualified leads, providing JCDecaux sales representatives with better-targeted prospects and thus facilitating increased sales.

I worked with L'Oréal Travel Retail, in partnership with Tripadvisor and Dubai Airport duty-free shops, to optimize the omnichannel purchase journey for travelers. My role was to improve the customer experience from the online channel to the physical purchase, for customers wishing to use a discount coupon on L'Oréal group products. Traffic was generated through advertising banners and targeted email campaigns on Tripadvisor. This optimization led to improved customer conversion, increased duty-free sales, and enhanced traveler engagement with the brand.

I participated in optimizing the user activation and retention funnel on Danone's Hydration for Health website, a project aimed at promoting scientifically sound water consumption habits. By reworking the user journey, I helped create ideal conditions to encourage individuals to drink the right amount of water. This project, combining science and digital experience, aimed to strengthen user engagement while positioning Danone as a leader in promoting healthy hydration globally.