About Michael
French
Native or bilingual
English
Fluent
Experience
- Major-AcquisitionMEDIA BUYER & PROJECT MANAGERSOCIAL NETWORKSJanuary 2021 - Today (5 years and 5 months)Lille, FranceMajor Acquisition is an agency dedicated to qualified lead generation through Meta Ads. We help businesses attract relevant prospects, convert them into customers, and maximize their return on investment.
- Place des EnergiesMARKETING OFFICERENERGY AND UTILITIESJanuary 2023 - January 2024 (1 year)59300 Valenciennes, FranceAs a digital marketing intern at Place des Energies, a company specializing in photovoltaics, I was fully involved in lead generation via Meta Ads (Facebook/Instagram). I implemented digital strategies focused on performance, combining organic content and paid campaigns. My main role: managing qualified prospect acquisition through media buying, with a particular focus on targeting, budget management, and continuous optimization of results. I also contributed to the creation of advertising visuals (Canva, Photoshop) and coordination with service providers to ensure the effectiveness of actions taken. This experience allowed me to master the Meta ecosystem and the specificities of a demanding market like solar energy.
- Cuvelier-FauvarqueMARKETING OFFICERWINE AND SPIRITSJanuary 2022 - January 2023 (1 year)Haubourdin, FranceCommunity management Graphic design creation (Canva - Photoshop) Website management and maintenance (HTML - CSS) Implementation of email and social media campaigns Design of printed product catalogs (InDesign - Canva)
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Education
- Bachelor (BAC +3)2023Bachelor (BAC +3)
- DUT TC@UPHF2022DUT TC@