Freelancer profile translated to English.

Description

**SEO copywriter and expert for over 10 years**, I support companies in their digital visibility strategy through high-performing, precise content designed for natural referencing.

**Trained in journalistic rigor since 2012**, I wrote for print and online media before collaborating with organizations of all kinds to create their press releases, press kits, and institutional content.

This solid writing foundation allows me today to offer **high-value web content**, as convincing for the user as it is readable by search engines.

Since 2020,I have been fully dedicated to optimized SEO writing, with a strategic approach based on a deep understanding of search intent, intelligent content structuring, semantic linking, and genuine editorial sensibility.

**My role**: to make content a business lever.

I build tailor-made, sustainable SEO editorial systems aligned with my clients' marketing objectives: increased visibility, qualified traffic, improved conversion rates.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Nice (up to 50km)

i-Oasis
On Malt
Writing press materials for media and journalists.
PRESS AND MEDIA
March 2023 - March 2023 (1 month)
Paris, France
Writing press materials for media and journalists.
Press releases, press kits, and press mailings.
Press Relations Article Writing Newsletter Writing Content Writing Copywriting
STUDIO MEDIA
SEO Copywriter | Expert in Referencing Strategy & Google Positioning
CONSULTING AND AUDITS
October 2016 - Today (9 years and 8 months)
Nice, France
Natural referencing expert**, I support companies in the creation of strategic web content, designed to optimize their **Google positioningwhile meeting user expectations.

My goal: **to strengthen website visibility, attract qualified and sustainable traffic, and convert visitors into customers**, through a content strategy aligned with the business objectives of each project.

With **dual expertise in SEO writing and editorial strategy**, I design tailor-made solutions, combining technical performance, writing rigor, and conversion logic.

**Key Skills & Expertise**:
Comprehensive editorial SEO audit
Keyword analysis and structuring (search intent, long tail)
SEO content strategy (thematic silos, semantic cocoons, internal linking)
Optimized web writing (blog articles, service pages, product sheets)
Optimization of existing content (rewriting, semantic enrichment, editorial UX)
Editorial management (planning, calendar, writing guidelines)
Performance monitoring (Search Console, Google Analytics, third-party SEO tools)

I work with VSEs, SMEs, communication agencies, freelancers, and e-commerce businesses, throughout France.
Press Release SEO SEO Writing Content Production Freelancer
S2H COMMUNICATION
Press Relations Project Manager
PRESS AND MEDIA
January 2012 - April 2016 (4 years and 3 months)
Paris, France
Writing press materials for media and journalists.
Press releases, press kits, and press mailings.

References:
Jean-Philippe Nuel
Empreintes Concept Store
Maison Sarah Lavoine
Ateliers d'Art de France
Made in Design
ARTE
Designer's Days
Eric Gizard
Galerie Avant-Scène
Henri Bursztyn
Jeff Van Dyck
Raphael Thomas Editions
Press Release Press Kit Emailings Digital Marketing Strategy Content Strategy