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Melodie HouantMH

Melodie Houant

SEO Copywriter | Google Positioning Expert

€500/day
1 project
Nice, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Melodie

**SEO copywriter and expert for over 10 years**, I support companies in their digital visibility strategy through high-performing, precise content designed for natural referencing.



**Trained in journalistic rigor since 2012**, I wrote for print and online media before collaborating with organizations of all kinds to create their press releases, press kits, and institutional content.

This solid writing foundation allows me today to offer **high-value web content**, as convincing for the user as it is readable by search engines.

Since 2020,I have been fully dedicated to optimized SEO writing, with a strategic approach based on a deep understanding of search intent, intelligent content structuring, semantic linking, and genuine editorial sensibility.

**My role**: to make content a business lever.

I build tailor-made, sustainable SEO editorial systems aligned with my clients' marketing objectives: increased visibility, qualified traffic, improved conversion rates.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Nice (up to 50km)

Experience

  • i-Oasis
    Malt logoOn Malt
    Writing press materials for media and journalists.
    PRESS AND MEDIA
    March 2023 - March 2023 (1 month)
    Paris, France
    Writing press materials for media and journalists.
    Press releases, press kits, and press mailings.
    Press Relations Article Writing Newsletter Writing Content Writing Copywriting
  • STUDIO MEDIA
    SEO Copywriter | Expert in Referencing Strategy & Google Positioning
    CONSULTING AND AUDITS
    October 2016 - Today (9 years and 8 months)
    Nice, France
    Natural referencing expert**, I support companies in the creation of strategic web content, designed to optimize their **Google positioningwhile meeting user expectations.

    My goal: **to strengthen website visibility, attract qualified and sustainable traffic, and convert visitors into customers**, through a content strategy aligned with the business objectives of each project.

    With **dual expertise in SEO writing and editorial strategy**, I design tailor-made solutions, combining technical performance, writing rigor, and conversion logic.



    **Key Skills & Expertise**:
    • Comprehensive editorial SEO audit
    • Keyword analysis and structuring (search intent, long tail)
    • SEO content strategy (thematic silos, semantic cocoons, internal linking)
    • Optimized web writing (blog articles, service pages, product sheets)
    • Optimization of existing content (rewriting, semantic enrichment, editorial UX)
    • Editorial management (planning, calendar, writing guidelines)
    • Performance monitoring (Search Console, Google Analytics, third-party SEO tools)

    I work with VSEs, SMEs, communication agencies, freelancers, and e-commerce businesses, throughout France.
    Press Release SEO SEO Writing Content Production Freelancer
  • S2H COMMUNICATION
    Press Relations Project Manager
    PRESS AND MEDIA
    January 2012 - April 2016 (4 years and 3 months)
    Paris, France
    Writing press materials for media and journalists.
    Press releases, press kits, and press mailings.


    References:
    Jean-Philippe Nuel
    Empreintes Concept Store
    Maison Sarah Lavoine
    Ateliers d'Art de France
    Made in Design
    ARTE
    Designer's Days
    Eric Gizard
    Galerie Avant-Scène
    Henri Bursztyn
    Jeff Van Dyck
    Raphael Thomas Editions
    Press Release Press Kit Emailings Digital Marketing Strategy Content Strategy

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Education

  • Master 2 Communication
    ISCAE
    2012
    Communication et marketing

Skill set (30)

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