Freelancer profile translated to English.

Description

With nearly 10 years in the music industry, I have developed solid expertise in marketing project management, artistic direction, and multidisciplinary team coordination. Accustomed to demanding creative environments and projects with significant cultural stakes, I now support labels, artists, agencies, and players in the creative industries in deploying their marketing strategies. I operate between Marseille and Paris, as well as remotely.

Feel free to contact me!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 10km), Paris (up to 10km)

BELIEVE DIGITAL | Labels Naïve, Animal63, All Night Long
Marketing Project Manager
CULTURE
January 2022 - January 2025 (3 years)
Paris, France
Artists:The Blaze, Izïa, Iliona, Gaël Faye, Tshegue, Acid Arab, Oxmo Puccino, ...
Definition and deployment of the overall marketing strategy for artistic projects:positioning, image, timeline, audience, moodboard, offline & online, trade marketing
Artistic Direction & supervision of content production:photos, music videos, graphics, social assets, advertising content, promotional items, print, etc.
Active participation in digital strategy:targeting of ads & social campaigns, data analysis & optimization of performance and artist strategy. Direct contact with the artist, their management, and rights holders
Cross-functional coordination of internal & external teams:A&R, promotion, synchronization, sales, manufacturing, publishing, branding, live booking, and external partners
Management of commercial operations:design and monitoring of physical and digital products, derivatives, and merchandising
Organization of promotional events
Implementation of media & PR actions:media targeting, organization and monitoring of album and tour launches
Development and monitoring of quarterly and annual budgets & Marketing plans
Budget Management Project Management Team Coordination Marketing Strategy Artistic Direction
BECAUSE MUSIC | Label
Marketing Project Manager
CULTURE
December 2019 - January 2022 (2 years and 1 month)
Paris, France
Artists:Jorja Smith, Selah Sue, Calypso Rose, Magenta, ...
Definition and deployment of the overall marketing strategy for artistic projects:positioning, image, timeline, audience, moodboard, offline & online, trade marketing
Artistic Direction & supervision of content production:photos, music videos, graphics, social assets, advertising content, promotional items, print, etc.
Active participation in digital strategy:targeting of ads & social campaigns, data analysis & optimization of performance and artist strategy. Direct contact with the artist, their management, and rights holders
Cross-functional coordination of internal & external teams:A&R, promotion, synchronization, sales, manufacturing, publishing, branding, live booking, and external partners
Management of commercial operations:design and monitoring of physical and digital products, derivatives, and merchandising
Organization of promotional events
Implementation of media & PR actions:media targeting, organization and monitoring of album and tour launches
Development and monitoring of quarterly and annual budgets & Marketing plans
Artistic Direction Project Management Budget Management Team Coordination Marketing Strategy
UNIVERSAL MUSIC FRANCE | Label Barclay
Marketing Project Manager
CULTURE
January 2019 - December 2019 (11 months)
Paris, France
Artists:Izïa, Juliette Armanet, Feu! Chatterton, Lou Doillon, Jamie Cullum, ...
Definition and deployment of the overall marketing strategy for artistic projects:positioning, image, timeline, audience, moodboard, offline & online, trade marketing
Artistic Direction & supervision of content production:photos, music videos, graphics, social assets, advertising content, promotional items, print, etc.
Active participation in digital strategy:targeting of ads & social campaigns, data analysis & optimization of performance and artist strategy. Direct contact with the artist, their management, and rights holders
Cross-functional coordination of internal & external teams:A&R, promotion, synchronization, sales, manufacturing, publishing, branding, live booking, and external partners
Management of commercial operations:design and monitoring of physical and digital products, derivatives, and merchandising
Organization of promotional events
Implementation of media & PR actions:media targeting, organization and monitoring of album and tour launches
Development and monitoring of quarterly and annual budgets & Marketing plans
Artistic Direction Project Management Budget Management Team Coordination Marketing Strategy