Mehdi Jack Dzenite Ketreb

Design and UX/UI optimization of a mobile subscription funnel.

– Audit, UX analysis, and identification of friction points

– Conversion-oriented thinking and funnel simplification

– Optimization of information hierarchy and user decision-making

– Mobile UI design consistent with business objectives and action clarity

Work carried out in close collaboration with product and technical teams, with a pragmatic approach focused on efficiency and impact.

Landing Pages, Conversion & Digital Marketing

Creation and UX/UI optimization of conversion-oriented landing pages, with the integration of reassurance elements (high-performing CTAs, micro-interactions, visual hierarchy).

Implementation of structured A/B tests (design variants, wording, page structure) to validate best performance.

Management of Google Ads campaigns associated with landing pages, consistent with user journeys and marketing objectives.

Monitoring and analysis of key KPIs (CTR, conversion rate, cost per lead, ROI) to guide iterations and maximize results.

Landing page + light SaaS CRM

– UX and marketing research, design of a conversion-optimized landing page (catchy headline, benefits highlighting, clear call-to-action) + demographic data collection redirected to CRM.

– Ultra-light SaaS CRM, including:

Simplified dashboard to manage prospects (contact list, status, notes, agenda, monthly/annual sales, AI message generation API: dynamic content generation (email subjects, follow-ups, welcome messages) to personalize each contact outreach)

Quick entry form connected to the landing page to automatically capture leads

Consistent user flow between the landing page and the CRM space (smooth journey, graphical consistency)