Freelancer profile translated to English.

Description

Growth & Performance Marketing Consultant with 7+ years of experience in paid acquisition, CRO, and international scaling for DTC brands, e-commerce, and lead generation companies across Europe, the US, and LATAM.

I offer freelance services to structure and accelerate growth, focusing on full-funnel paid media strategy, CPA reduction, conversion funnel optimization, AI integration, and data-driven performance management.

What I bring concretely:

→ Management of budgets >€100K/month (Meta, Google, TikTok)

→ AI analysis of Meta, Google Ads & TikTok Ads accounts

→ Actionable A/B testing frameworks

→ Creation of automated dashboards (GA4 / Looker Studio)

→ Marketing workflow automation via AI

→ Creation of websites and landing pages with AI tools

(Lovable, GemPages, Shopify)

→ Coordination of Paid, CRM, and Product teams

→ C-level reporting and strategic recommendations

→ Artificial Intelligence applied to performance marketing

References: L'Oréal Paris, Dossier Perfumes, Cdiscount, TotalEnergies — $12M+ managed annually.

Available for one-off projects or monthly retainers.

100% remote.

Industry field of expertise

Languages

Portuguese
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelancer
Independent Head of Growth & Paid Media Consultant
December 2024 - Today (1 year and 6 months)
Paris, France
Leading full-funnel acquisition for scale-ups and DTC brands (solar, renovation, personal care).

- Management of paid media budgets >€100K/month — Meta Ads, Google Ads, TikTok Ads
- Scaling DTC e-commerce: CPA -12% | Optimized ROAS | +3% qualified acquisition MoM
- Stable generation of 2000 leads/week (TotalEnergies, Repsol) via Social Ads + automated CRM
- Feed optimization, Shopping Ads, Dynamic campaigns
- Hands-on creation of landing pages (Shopify, GemPages) + CRM stack (GoHighLevel)
- AI implementation: workflow automation, creative optimization, and AI-assisted testing frameworks
- Advanced GA4 / GTM tracking + C-level reporting
- Focus on CAC, ROAS, LTV — European & International markets
Meta Ads Google AdWords A/B Testing Artificial Intelligence Traffic Acquisition
Primelis
Growth Marketing Manager
October 2022 - December 2024 (2 years and 2 months)
Paris, France
Leading growth strategy for international brands at a top-tier performance agency.

- Management of $9M+ annual budgets — Meta Ads, Google Ads, TikTok Ads, DV360, SA360
- Full-funnel acquisition strategy for L'Oréal Paris, Dossier Perfumes (EU, US, LATAM)
- Budget forecasting and multi-market planning
- Management of a team of 6+ specialists (Paid, CRO, Analytics)
- CRO & UX validation — CPA reduction and LTV maximization
- Integration of AI into testing frameworks and creative optimization
- GA4 / Looker Studio dashboards + QBR for major clients

Results:
→ CPA -25% | Orders +40% | ROAS 2.5 → 3.5
→ +$500K incremental revenue via LATAM expansion in 1 quarter
→ $9M+ managed annually across EU, US, LATAM markets
Facebook Marketing Google AdWords Google Analytics SEA Traffic Acquisition
Cdiscount & Octopia
Performance Marketing Specialist
September 2020 - October 2022 (2 years and 1 month)
Paris, France
Managing paid acquisition for one of France's largest e-commerce platforms.

- Management of up to $1M/month (peak $3M Black Friday) — Google Ads, Meta Ads, TikTok Ads
- Feed optimization and Shopping Ads / Dynamic / DV360 / SA360 campaigns
- Budget forecasting and acquisition planning
- Creative A/B testing frameworks and advanced audience segmentation
- Advanced GA4 / GTM tracking + performance reporting
- Full-funnel strategy, CAC / ROAS / LTV optimization
- QBR and actionable insights for strategic adjustments

Results:
→ CPA -30% on average
→ CVR +20% via A/B testing and segmentation
→ Peaks of $3M/month managed effectively in Q4
Google Analytics Google AdWords Facebook Marketing SEA Artificial Intelligence