Freelancer profile translated to English.

Description

With 10 years of experience in agencies (55, Jellyfish) and with advertisers (Sanofi, Hilti, Bouygues Telecom, Avis Budget Group, Chantelle), I support my clients with their Digital Analytics, BI & CRO challenges.

CRO (CONVERSION RATE OPTIMIZATION) & A/B TESTING

Deployment and management of advanced A/B tests (AB Tasty, Maxymiser)
Personalization of the user experience based on data insights
Analysis and interpretation of experimentation results to optimize conversion rates
UX analysis based on qualitative insights (CrazyEgg, Contentsquare)

TRACKING & WEB ANALYTICS

Collection of business needs and definition of KPIs
Technical implementation and configuration of tag management tools (Google Tag Manager, TagCommander, TealiumIQ)
Deployment of Digital Analytics solutions (Google Analytics, GA4, Adobe Analytics)
Web Analytics architecture audit
Advanced JavaScript development for complex event tracking (iframes, multi-step forms, SPAs)
Development, implementation, and testing of tagging plans for websites and mobile applications

DIGITAL ANALYTICS & DATA VISUALIZATION

Analysis of digital performance & delivery of insights
Advanced Reporting & Data Visualization (Looker Studio, Power BI, Tableau)
Optimization of conversion funnels by identifying friction points

Whether to ensure the reliability of your tracking, optimize your digital performance, or improve your DATA / CRO strategy, do not hesitate to contact me!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Tamil
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Sanofi
Global User Experience Lead
PHARMACEUTICALS INDUSTRY
October 2022 - Today (3 years and 8 months)
Neuilly-sur-Seine, France
🚀 Deployment of the data strategy and definition of the global CRO strategy

DATA STRATEGY
Participation in the deployment of various Data Strategy initiatives, including:
1st Party Data & audience activation
UX & analytics tracking optimization
Traffic acquisition & segmentation
GDPR compliance and data governance

DATA ANALYTICS & REPORTING
Exploitation of multiple data sources (Google Analytics, CrazyEgg, surveys, UX audits) to identify optimization opportunities and formulate actionable recommendations
Support for Product Owners in creating and presenting impactful web performance reviews for country subsidiaries
Creation of advanced dashboards and reports (Looker Studio, Power BI)

CONVERSION RATE OPTIMIZATION
Implementation and deployment of a global A/B Testing platform across10 brands in 25 countries, with objective definition, KPIs, and performance measurement standardization.
Design and execution of high-impact A/B tests:+6%revenue in certain key markets.
Integration of a CRO and data-driven culture, by supporting internal teams in adopting a data insight-based approach (Google Analytics, CrazyEgg).
Crazy Egg AB Tasty Data Strategy Google Analytics 4 Airtable
HILTI
Senior Digital Analytics Manager
CIVIL ENGINEERING
December 2019 - January 2022 (2 years and 1 month)
Boulogne-Billancourt, France
Optimization of digital data collection and exploitation

DATA COLLECTION & TRACKING
Deployment and configuration of tag management and Digital Analytics tools (Google Analytics, Google Tag Manager)
Definition and implementation of tracking methodologies, including standardized media campaign nomenclature and data collection rules across all customer touchpoints

DATA ANALYTICS & REPORTING
Creation of advanced dashboards and reports (Google Data Studio, PowerBI)
Data analysis and interpretation of insights for optimizing digital & media strategies

TRAINING & SUPPORT
Support and training for internal teams on Google Analytics and Google Tag Manager
Google Tag Manager Google Analytics JavaScript Data Analysis Training
CHANTELLE LINGERIE
Head of Analytics
FASHION AND COSMETICS
July 2018 - November 2019 (1 year and 4 months)
Gentilly, France
Optimization of digital tracking and analytics data reliability

DATA COLLECTION & TRACKING
Optimization of revenue data collection, reducing the gap between back-office and Google Analytics from 20% to less than 5%
Data reliability optimization: Deployment of Server Side tracking for Chantelle Lingerie brands
Understanding user behavior: Implementation of analytics, media, and UX tags

DATA ANALYTICS & REPORTING
Creation of dashboards and reports with Google Data Studio
Data analysis and interpretation of results
Insight analysis with Contentsquare to understand and optimize the digital customer experience

TEAM MANAGEMENT
Objective setting, weekly follow-up, and development of personalized development plans
Tag Commander Contentsquare JavaScript Google Analytics Server-side tracking