Freelancer profile translated to English.
Back to original languageAbout Maxime
Shopify Expert – E-commerce Creation, Redesign & Management
After 8 years in agencies, I chose to go freelance tosupport brandsin a morehuman**, **agile**, and **tailoredway.
I've had the pleasure of collaborating with brands like Emily's Pillow, Lucas du Tertre, Soin de Soi, Yacon & Co, Maison Merling...
From committed startups to growing DNVBs, each mission was designed to deliver a truly performing Shopify site.
What I Offer
🚀 Shopify Site Creation or Redesign
- Strategic planning, UX/UI, premium theme or custom design
- Technical integration: apps, payments, GDPR, tracking
- SEO, speed, conversion optimization
- Tool training for autonomous management
🔁 Migration to Shopify
- Migration from WooCommerce, PrestaShop, Magento...
- Migration of orders, products, customers, content...
- Preservation of SEO, content, and product catalog
- Zero loss of traffic or conversion
- Shopify tool introduction training
📈 E-commerce Management & CRO
- Performance analysis, roadmap, monitoring
- Email marketing (Klaviyo), loyalty (Loyoly), upsell
- WhatsApp Marketing (Kanal, Wax...)
- Continuous UX optimization, conversion funnel
- Coordination of service providers (ads, development, SEO...)
🛒 Shopify POS & Connected Retail
- Shopify POS configuration for physical stores
- Training on using Shopify Point of Sale
🤖 Automation & AI
- Shopify Flow automations
- AI-assisted UX audits
- Automated reporting
Why Work With Me?
- 8 years in agencies + hundreds of Shopify projects delivered
- Dual expertise: technical & marketing
- Human, fluid, transparent, and results-oriented support
Let's Discuss Your Shopify Project
Creation, redesign, migration, point of sale, or long-term support:
📩 I respond quickly to move your ideas forward.
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km), Toulouse (up to 50km), Lyon (up to 50km), Nantes (up to 50km)
Experience
- Freelance expert Shopify - Maxime LacaussagueE-commerce & Shopify ExpertE-COMMERCEOctober 2025 - Today (8 months)Bordeaux, FranceMy missions:
- Creation, redesign, and migration of Shopify stores
- Outsourced e-commerce management (optimizations, UX, CRM, Loyalty, acquisition, performance)
- Tailored training & coaching (Shopify, CRM, E-commerce AI)
- Automation & AI: content optimization, reporting, CRM scenarios, process optimization
- EMILY'S PILLOWCustom Shopify E-commerce Redesign & CRO OptimizationE-COMMERCEJanuary 2024 - September 2025 (1 year and 8 months)Bordeaux, FranceContext
- Premium brand looking to modernize its website, clarify its offering, and improve conversion.
Mission- Complete Shopify site redesign + monthly CRO support.
Actions- Total redesign of the Shopify theme, with a more premium design and a smoother architecture
- Integration of a custom embroidery module for pillowcases
- Setup of apps: Wishlist, Matrixify, Klaviyo, Wisepops...
- UX analysis (heatmaps, user journeys), conversion funnel optimization
- Monthly performance monitoring & CRO action plan
Results➡️ Faster, smoother site, consistent with premium positioning➡️ Increased conversion rate - Yacon & CoShopify Migration, Redesign & CRO OptimizationE-COMMERCEJanuary 2023 - December 2024 (1 year and 11 months)Paris, FranceContext
- Fast-growing food brand with a significant TV appearance (Who Wants to Be My Partner) requiring a high-performing Shopify site.
Mission- Migration → Complete Redesign → Continuous CRO.
Actions- Migration from WordPress to Shopify
- Complete site redesign to prepare for TV appearance
- UX analysis, heatmaps, CRO tests
- Funnel optimization: Homepage, PDP, checkout, cross-sell
- Technical and performance scaling to handle traffic peaks
- Monthly KPI monitoring and continuous improvement plan
Results➡️ 100% conversion-optimized site (4–6% on average)➡️ Massive order peak handled during the TV show➡️ Significant increase in revenue post-redesign + improved customer retention
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Education
- Le Wagon Bootcamp - Learn to CodeLe Wagon2021Formation intensive code & product, Programmation informatique
- Professional Bachelor's Degree in Media Strategy and Digital ExpertiseUniversité Michel de Montaigne2017Licence professionnelle Stratégie média et expertise digitale