Freelancer profile translated to English.
Back to original languageAbout Maxime
From brand positioning to market outreach.
To be honest, I enjoy complex subjects, the ones that are a bit off-putting, briefs that aren't always clear, problems with no starting point or resources where everything needs to be defined...
The tougher the mission, the more stress involved, the more challenging the client, the more I like the challenge and the more my seniority is useful, particularly for:
• Benchmark & competitive mapping
• Positioning audit & repositioning
• Positioning & Brand Idea determination
• Branding & Brand Platform development
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 10km), Nantes (up to 10km), Lyon (up to 10km), Quimper (up to 50km)
Experience
- FreelanceStrategic PlannerCONSULTING AND AUDITSOctober 2021 - Today (4 years and 8 months)Paris, FranceWorking with advertisers and their communication agencies.Strategic planning focused on positioning and brand territories.
- Marquetis&CoStrategic Planner & PartnerCONSULTING AND AUDITSJanuary 2006 - August 2020 (14 years and 7 months)Boulogne-Billancourt, FranceCommunication and advertising group http://www.marquetis.fr> Strategic Planner & Partner> Manages Audit, consulting, and strategic support for Client Directors and across the group's 4 subsidiaries.
- NetamundiFounder & CEOCONSULTING AND AUDITSJanuary 2002 - January 2006 (4 years)Paris, FranceConsulting & Development of communication tools and channels for the Out-of-Home/HoReCa sector> Founder & CEO of the Company> In a commando team for Unilever France: 25 Cogesal Miko webstores under Oracle & associated relational marketing program
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Education
- Certification "Mastering Technical Analysis in Financial Markets", Financial AnalysisESLSCA Business School Paris2022certifiante « Maîtriser l'analyse technique sur les marchés financiers » , Analyse financière
- Head of CommunicationISCOM1990Responsable de la communication