Freelancer profile translated to English.
Back to original languageAbout Maxime
Monetize every euro spent on acquisition and increase your LTV with a tailor-made email strategy.
Every euro invested in Ads or SEO is a lost cause if you don't have a system to retain these visitors long-term. The result? YourCACskyrockets while yourLTVstagnates.
My name is Maxime. I helpE-commerces**, **SaaS**, **Infopreneurs**, and **SMEsturn their dormant email list into a predictable sales system with a turnkey & tailor-made email ecosystem.
Automated Sequences (Flows):
- Welcome, Abandoned Carts, Post-purchase, etc.
- Your sales machine runs 24/7.
- You recover revenue on autopilot and increase the value of each customer without spending an extra euro on advertising.
Storytelling Newsletters:
- I avoid the promotional bombardment that tires your customers.
- I create anticipated appointments that build your authority.
- Your customers open your emails with pleasure, become attached to your brand, and naturally buy through emotion.
I take care of everything, you don't have to do anything.
I create your entire automated ecosystem.
I provide you with the emails that boost your revenue every week.
Included for free in my services(€2000 value -> €0):
- Persona & Empathy Map Study
- Optimization of your offers to make them irresistible
- Cleaning and segmentation of your email list
- Technical integration into your tools (Klaviyo, Brevo, HubSpot, etc.)
The requirement of a higher standard:
✅ As a member of the Copy House Mastermind, I collaborate with the best copywriters on the market. This cross-checking system guarantees a level of quality that no AI can match.
👉Clickon"Propose a project"(it's free) and let's talk about your project.
You won't pay anything until the project is accepted.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- E-Commerce Maillots de Foot (Anonymisé)Design of a complete automated email ecosystemSPORTSNovember 2025 - January 2026 (2 months)Paris, France
Emailing | Automated Email Sequences | Copywriting | Creation of a complete ecosystem for sports and textile e-commerce
Context:- Leading e-commerce in its sector.
- Sells replica football jerseys.
- Already has a solid newsletter strategy.
Need:- Automate customer journey touchpoints.
- Maximize its email revenue.
- Make its acquisition investments profitable (Google Ads, Facebook Ads, TikTok Ads, SEO, influencer partnerships).
- Maximize its LTV, lower its Customer Acquisition Cost, improve its CAC/LTV ratio.
- Build customer loyalty and re-engage dormant subscribers.
My Approach:- Precise identification of the target audience.
- Identification of the target's pain points, desires, and vocabulary.
- Strategy design: what message to send at what time. Which product to promote when. Which offer to highlight and when.
- Application of copywriting concepts for email: no aggressive promotions, one idea per email, one redirection/one Call to Action, show don't tell.
Result:- Creation of a complete (74 emails) 100% automated ecosystem.
- Ecosystem created once, 100% evergreen, that will run for years.
- All touchpoints covered:
- Welcome sequence
- Sales Cycle sequence (get a promo code)
- Viewed Product/Browsing Abandonment sequence
- Abandoned Cart sequence
- Order follow-up sequence
- Post-purchase and review request sequence
- Re-engagement sequences at 30, 60, 90, 120, and 180 days
- VIP sequences
Email excerpts in the Portfolio.Email sequence, Emailing copywriter, Newsletter copywriter, Email sequence writer, Copywriting, Newsletter writer, Emailing, Email copywriter, Emailing strategy, Emailing writer, Emailing copywriter, E-commerce Emailing, B2C Emailing, E-comm Emailing, Email sequence copywriter, Copywriter, Copywriting, Newsletters - E-commerce Culottes Menstruelles (Anonymisé)Design of an automated email ecosystemRETAIL (SMALL BUSINESS)September 2025 - September 2025Lyon, France
Emailing | Automated Email Sequences | Copywriting | Ecosystem creation for textile e-commerce
Context:- Leading e-commerce in its sector.
- Sells menstrual panties.
- No real email marketing strategies.
Need:- Break dependence on advertising platforms.
- Make acquisition investments profitable (Google Ads, Facebook Ads, TikTok Ads, SEO).
- Create a new profitable channel.
- Maximize email revenue.
- Maximize LTV, lower Customer Acquisition Cost, improve CAC/LTV ratio.
My Approach:- Precise identification of the target audience.
- Identification of the target's pain points, desires, and vocabulary.
- Strategy design: what message to send at what time. Which product to promote when. Which offer to highlight and when.
- Application of copywriting concepts for email: no aggressive promotions, one idea per email, one redirection/one Call to Action, show don't tell.
Result:- Creation of a 100% automated ecosystem (30 emails).
- Ecosystem created once, 100% evergreen, that will run for years.
- Touchpoints covered (revenue generation focused):
- Welcome sequence
- Sales Cycle sequence (get a promo code)
- Viewed Product/Browsing Abandonment sequence
- Abandoned Cart sequence
Email excerpts in the Portfolio.Email sequence, Emailing copywriter, Newsletter copywriter, Email sequence writer, Copywriting, Newsletter writer, Emailing, Email copywriter, Emailing strategy, Emailing writer, Emailing copywriter, E-commerce Emailing, B2C Emailing, B2B Emailing, E-comm Emailing, Klaviyo, Brevo, Mailchimp, Copy house, Email sequence writing, Newsletter copywriter, Email sequence, Copywriter, Email strategy, Email marketing, E-commerce Emailing, Sendinblue, Email sequence copywriter - Courtier en AssuranceDesign and writing of a VSL + Opt-in + Order FormBANKING AND INSURANCEMay 2025 - June 2025 (1 month)Montpellier, FranceContext:
- Insurance broker based in Montpellier.
- Specialist in borrower's insurance substitution.
- Strong momentum since the Loi Lemoine.
- 80% of borrowers don't know they can recover an average of €15,000 by substituting their bank's insurance with a new one.
- 99% of new borrowers are unaware they can take out insurance other than their bank's.
- Bonus paid by the new insurer and management fees charged to the policyholder
Need:- Generate qualified leads.
My Approach:- Precise identification of the target audience.
- Identification of the target's pain points, desires, and vocabulary.
Application of all key copywriting concepts:✅Big Idea & Conviction:Using the Albuquerque formula to establish a new paradigm of thought in the prospect's mind.✅Momentum:Exploiting the macro urgency linked to the Loi Lemoine.✅Rule of One:Aligning the script (90 pages) on a single idea, a single mechanism, and a single call to action.✅Show, Don't Tell:Using mathematical proof ("Let me do the math for you") and factual proof.✅Hormones (Neuromarketing):Activating Dopamine (gain), Serotonin (pride/accomplishment), and Endorphin (pain avoidance).✅Agora Method:Analytical review on emotional, logical, and copy levels to eliminate superfluity (Redundant, Boring, Confusing).✅Irresistible Offer:Structuring the solution around the pillars of Value, Uniqueness, Urgency, Ease, and Speed.Result:- Design and writing of the VSL script (90 pages)
- Design and writing of the opt-in
- Design and writing of the order form
Excerpt from the page in the Portfolio.Copywriting, Sales Page, VSL, Opt-in, Order Form, VSL Copywriting, Sales Page Copywriting, Copywriter, Funnel, Funnel, Copywriter
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Education
- Bachelor, Digital Business - Project Manager Digital TransformationL'école LDLC2019Licence, Métiers du Numérique
- Associate's Degree, Commercial Unit ManagementInstitution d'Enseignement Supérieur Robin2014BTS, Management des Unités Commerciales
Certifications
- Google Ads Search CertificationSkillshop (Google)
- CopywritingLivementor2024