About Maxime
French
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English
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Experience
- Go ScaleFounder & Digital Marketing ExpertCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 9 months)Paris, FranceThe creation of Go Scale responds to a crucial market need: supporting ambitious SMEs and startups in their digital growth with a structured and methodical approach.Our vision: to make digital marketing accessible, measurable, and profitable for developing businesses.⚙️ OUR MISSION✔️ Transform traditional businesses into high-performing digital businesses✔️ Create tailor-made and scalable growth strategies✔️ Guarantee measurable results with a "Satisfied or Reimbursed" commitment✔️ Deliver fast and effective solutions in 7 days🎯 OUR 4-PHASE METHODOLOGY📍 PHASE 1: LAUNCH• Development of strategic marketing plans• Creation of impactful visual identities• Definition of business objectives and KPIs• In-depth competitive analysis📍 PHASE 2: CONVERSION• Development of optimized showcase websites• Creation of high-performance landing pages• Construction of conversion funnels📍 PHASE 3: ACQUISITION• Deployment of Local SEO strategies• Management of optimized Google Ads campaigns• Creation of Social Ads campaigns (Facebook, TikTok)📍 PHASE 4: SCALE• Implementation of automation & AI solutions• Development of custom SaaS solutions• Continuous process optimization• Implementation of automated follow-up systems💡 OUR DIFFERENTIATION• "Quick Win" approach with deliverables in 7 days• 100% French team• Satisfaction guarantee• Transparent and accessible pricing• Multi-channel expertise🛠️ TECHNOLOGIES & TOOLS#GoogleAds #MetaAds #TikTokAds #MarketingAutomation #WebDevelopment #SEO #SaaS #AI #CRMOur ambition: To become the go-to partner for growing SMEs and startups by offering them complete, measurable, and scalable digital marketing solutions.
- Netione360° Marketing Strategy for NetioneEDUCATION AND E-LEARNINGMay 2024 - Today (2 years and 1 month)✨ Mission Description:Implementation of a comprehensive marketing strategy for promoting software and CPF training, including the entire conversion funnel and process automation.🎯 Key Achievements:Web Development & Conversion:
- Creation of a main page optimized for conversion
- Implementation of sector-specific landing pages
- UX/UI optimization to maximize conversion rates
Tracking & Analytics:- Implementation of an advanced tracking system
- Configuration of conversion events
- Setup of custom dashboards
Automation & CRM:- CRM system configuration
- Creation of automated follow-up workflows
- Implementation of email marketing scenarios
- Automation of lead qualification processes
Paid Media Acquisition:- Deployment of Google Ads campaigns
- Creation and optimization of Facebook Ads campaigns
- Specific targeting for the training sector
- Optimization of CPF campaigns
🏆 Skills Used:#WebDevelopment #CRO #GoogleAds #FacebookAds #CRM #MarketingAutomation #CPF #LeadGeneration #EmailMarketing - MisterGlassBusiness Launch with Lead Generation via Google Ads & Facebook AdsTRANSPORTATIONMay 2021 - Today (5 years)🎯 Mission focused on launching a business (Lead Generation) via Facebook Ads and Google Ads.◇Client: BtoC - Lead◆Platform: Wordpress✅ Study & Analysis- Competitive analysis (Offer, advertising, Landing page, Form)- Interest analysis (Facebook Ads)- Keyword analysis (Google Ads)- Strategy definition✅ Creation & Setup of Analytics Accounts- Google Tag Manager (to facilitate conversion tracking and management)- Google Analytics (to understand user behavior on the site and sales pages)✅ Optimized Landing Page Creation- Copywriting creation- Visual creation and optimization✅ Facebook Ads Creation- Account setup- Campaign creation- Ad set creation- Copywriting: Study + Creation- Visuals: Support + Import✅ Google Ads Creation- Account setup- Search campaign creation (x3)- Custom & responsive ad creation✅ Campaign Monitoring (1 week)- Validation of launch and first leads obtained- Future recommendations🏆 Summary: The client has a structure to receive their first leads. Initial results are encouraging. We will be able to improve campaign performance through tracking on both ad platforms.🚀 This mission led to another monthly follow-up mission.
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Education
- Computer ArchitectCFA-AFTI, Orsay 914002018
- Computer ExpertCFA-AFTI, Orsay 914002018
Certifications
- Google Analytics - Advanced CertificationGOOGLE2020
- Google Ads - Google Display CertificationGOOGLE2020