Freelancer profile translated to English.
Back to original languageAbout Maxence
Hello! 👋
I advise on e-commerce acquisition strategy via Google Ads (Search & Shopping)
- GA4: Account Setupand links with Google Ads
- Google Ads / SEA**: Traffic acquisition (e-retail, local) - account setup // operational management of SEA campaigns // performance analysis and strategic recommendations
- Google Shopping Feed Setup and Management**: integration of feeds into **Lengow / Shopping Feed / Channable aggregators
- **Learn more about me**? I was an SEA consultant at a Google partner agency for 3 years and I master your paid acquisition campaigns (SEA) as well as the management of their feeds (Google Shopping) via various aggregators (Lengow, Channable, Shopping Feed).
With 6 years of experience in e-commerce, I have learned to work both for clients and in agencies.
My experience allows me today to support e-merchants of all sizes in their needs and objectives. From website launch to account takeover for performance recovery, my background helps me to grasp clients' challenges, regardless of their budget, and to propose the most effective and performant solution in relation to the scope of their objectives.
In summary, here are my areas of expertise:
👉 Paid Acquisition: setup of paid Search accounts and campaigns (Google Ads)
👉 Feed Management: setup and management of Google Shopping & Facebook feeds via GMC, Lengow, Shopping Feed, and Channable.
👉 Dashboarding: creation of performance monitoring dashboards (Data / Lookerstudio)
👉 Ecommerce: management of an e-commerce website and acquisition methods to grow revenue
👉 Emailing: definition and implementation of scenarios (Mailjet & SPLIO) / marketing automation
👉 Code: notions of HTML coding & SQL language
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LabeliumSEA / Feed ConsultantE-COMMERCESeptember 2021 - Today (4 years and 9 months)Lyon, France
- SEA
- Management of SEA campaigns on GAds and Bing for e-retail clients - Client portfolio with budgets ranging from €10K to €60K/month.- FEEDS
- Audits of prospect/client product feeds through a tripartite analysis: feed compliance, content optimization, and strategic optimization (in consultation with the dedicated SEA team).- Setup of product feeds/catalogs on aggregators (Lengow, Channable, Shopping Feed, and Smart Feed) according to best practices and platform constraints (Google, Facebook, Bing, or marketplaces).- Optimization of feed content and strategy adaptation.- Assurance of client follow-up and relationship management (clients of all sectors and sizes (SMEs to multinationals))- AMAZON MARKETPLACE
Integration of product catalogs (60K products) on Amazon Seller via aggregators (Lengow, Shopping feed, Channable) - TRICOTAGE DES VOSGESDigital Marketing Project ManagerAugust 2019 - July 2021 (1 year and 11 months)Île-de-France, FranceResponsible for digital management at Tricotage des Vosges for the brands Bleuforêt (100% Made in France) & Olympia, specialists in the manufacture of hosiery products.- Management of the image and brand identity of Bleuforêt — Complete redesign of the website www.bleuforet.fr > +70% revenue vs. previous year in 2021 at P8- Management of the Bleuforêt (FR & INT) & Olympia e-commerce sites —- Creation of web animation schedules, CMS and collection management.- Project and collaboration management — Organization of photoshoots, brand and influencer collaborations, development of a loyalty program, implementation of automatic emails (Splio) & site animation via Spread, maintenance of the database (cleaning, CPL and CPC collection, reactivation)- CRM Management — Creation of newsletters & migration to SPLIO in 2020; reporting- Marketplace Management — setup of an aggregator (SF) & management of partners (GL, Zalando) and collections- Steering of acquisition & loyalty levers (€210K budget) in coordination with an agency. Management of Bleuforêt social networks — animation program planning
- TRICOTAGE DES VOSGESE-commerce ManagerApril 2018 - August 2019 (1 year and 4 months)Paris, FranceJoined the company as an intern in April 2018, then completed a work-study program with the following main responsibilities:- Management of the Bleuforêt & Olympia e-commerce sites (commercial animation, management of collection launches, website optimization in coordination with a web agency; Bleuforêt France & International).- CRM Management (weekly emailing, web customer service).- Social media management (Facebook, Instagram).
Recommendations
CD
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Brand Management and Communication, BrandingIAE Paris - Sorbonne Business School2019Management de la Marque et Communication, Branding
- Master's degree, Direct and Digital MarketingIAE Lille2018Master's degree, Marketing direct et digital