You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Matthias N.MN

Matthias N.

AI Ethics & Compliance || B2B Marketing Automation

€900/day
Köln, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Matthias

Matze:
  • Digital since AtariST
  • BA Philosophy and Art History (Focus: AI, Analytical Aesthetics)
  • MBA Innovation Management + Future Research
  • 15+ years of digital media production + editorial
  • 10+ years of digital B2B Marketing, Lead Gen, Demand Gen
  • Ethics Advisory projects for innovations/projects with Horizon funding


AI / Data Ethics & Compliance Consultant:

As an ethics consultant / Ethics Advisor, I combine technical competence with human judgment. I know what the funding bodies really care about and will guide you through a lean advisory process.

What I offer:

Ethics consulting for projects related to EU Horizon Funding, among others: Support with Self-Assessment, Risk Assessment, Documentation, translation of the EU Commission's ethical requirements into action items for project teams and companies
  • Quick understanding of your company and industry
  • Versatile experience in various business sectors
  • The best of human and artificial intelligence:
  • _ Data-secure use of AI tools for efficient processes;
  • _ Human creativity for well-thought-out ethical solutions


Marketing:

1. Ideas – If everyone is doing something, you have to do something else.

2. Messages – What should stick with whom?

3. Formats – What stands out when everyone is a "creator"?

4. Set-Up – The infrastructure of people and machines: Tools, processes, governance.

5. Marketing Automation – From concept to go-live.

6. Strategy, Demand Generation, Lead Generation, Marketing Automation, Content, Channel Strategies

7. Expert knowledge of common MarTech tools and platforms, CMS, CRM, PIM, ERP, personalization platforms, SEO, etc. (Hubspot, Marketo, Pardot, Universal Messenger, etc.); tooling and project management methods, creative methods, ...

8. Channel and stakeholder analyses, development of messages and digital communication or marketing strategies
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Köln (up to 50km), Berlin (up to 50km), Hamburg (up to 50km), Frankfurt am Main (up to 50km), Dresden (up to 50km), München (up to 50km)

Experience

  • HICO Group AG
    Senior Digital Growth Manager [interim]
    CONSULTING AND AUDITS
    October 2024 - May 2025 (7 months)
    Zürich, Switzerland
    • Translating positioning statement to content marketing strategy framework
    • Strategic content development + realization
    • Building toolset + methodological framework for newly hired team ("Ablauforganisation")
    • Infrastructure development (CMS + CRM integration (Odoo + Active Campaign))
  • LiveEO
    Ethics Advisory
    AVIATION AND AEROSPACE
    January 2024 - February 2024 (1 month)
    Berlin, Germany
    Ethics and EU compliance assessment within the framework of EIC funding (Horizon Europe) for the innovation project of a startup (7 years, 150 employees) in the field of satellite-based earth observation.
    AI Ethics Data Ethics Regulatory Compliance EU AI Act EU Taxonomy
  • HQ revenue
    Lead Marketing Manager / Head of Marketing
    SOFTWARE PUBLISHING
    February 2022 - December 2023 (1 year and 11 months)
    Berlin, Germany
    • Leading (and further developing) the marketing team
    • (Further) development and evaluation of processes and workflows – interplay of marketing, sales, and support
    • Responsibility for a workstream during internal restructuring
    • Corporate Website Relaunch (Requirements management, goal workshops, conception, project management, implementation, steering of external forces)
    • Development and establishment of a long-term global marketing strategy in line with the overall corporate strategy, considering the most important markets and relevant channels
    • Development and establishment of a corporate 'voice'
    • Content Strategy & Creation (Whitepapers, Webinars, Magazine, Website, Blog, Video and Event Formats) for core markets
    • Partner Management
    • Brand building for HQ revenue and two sub-brands
    • Events & Trade Fairs
    Project Management Bid Management New Customer Acquisition Thought Leadership Project Governance

Recommendations

Be the first to recommend Matthias

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • MBA
    SRH Fernhochschule
    Vertiefungen: - Innovationskultur und Innovationsmanagement - Zukunftsforschung - Design Thinking & Innovation
  • B.A. Philosophy
    Heinrich Heine University Düsseldorf
    2011

Certifications

Skill set

Categories

  • Other