About Matthias
- Digital since AtariST
- BA Philosophy and Art History (Focus: AI, Analytical Aesthetics)
- MBA Innovation Management + Future Research
- 15+ years of digital media production + editorial
- 10+ years of digital B2B Marketing, Lead Gen, Demand Gen
- Ethics Advisory projects for innovations/projects with Horizon funding
- Quick understanding of your company and industry
- Versatile experience in various business sectors
- The best of human and artificial intelligence:
- _ Data-secure use of AI tools for efficient processes;
- _ Human creativity for well-thought-out ethical solutions
German
Native or bilingual
English
Fluent
Experience
- HICO Group AGSenior Digital Growth Manager [interim]CONSULTING AND AUDITSOctober 2024 - May 2025 (7 months)Zürich, Switzerland
- Translating positioning statement to content marketing strategy framework
- Strategic content development + realization
- Building toolset + methodological framework for newly hired team ("Ablauforganisation")
- Infrastructure development (CMS + CRM integration (Odoo + Active Campaign))
- LiveEOEthics AdvisoryAVIATION AND AEROSPACEJanuary 2024 - February 2024 (1 month)Berlin, GermanyEthics and EU compliance assessment within the framework of EIC funding (Horizon Europe) for the innovation project of a startup (7 years, 150 employees) in the field of satellite-based earth observation.
- HQ revenueLead Marketing Manager / Head of MarketingSOFTWARE PUBLISHINGFebruary 2022 - December 2023 (1 year and 11 months)Berlin, Germany
- Leading (and further developing) the marketing team
- (Further) development and evaluation of processes and workflows – interplay of marketing, sales, and support
- Responsibility for a workstream during internal restructuring
- Corporate Website Relaunch (Requirements management, goal workshops, conception, project management, implementation, steering of external forces)
- Development and establishment of a long-term global marketing strategy in line with the overall corporate strategy, considering the most important markets and relevant channels
- Development and establishment of a corporate 'voice'
- Content Strategy & Creation (Whitepapers, Webinars, Magazine, Website, Blog, Video and Event Formats) for core markets
- Partner Management
- Brand building for HQ revenue and two sub-brands
- Events & Trade Fairs
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Education
- MBASRH FernhochschuleVertiefungen: - Innovationskultur und Innovationsmanagement - Zukunftsforschung - Design Thinking & Innovation
- B.A. PhilosophyHeinrich Heine University Düsseldorf2011
Certifications
- AI & Machine Learning in HealthcareStanford University School of Medicine2025
- Ethics in the Age of Generative AILinkedIn2024
Skill set
Categories
- Other