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Matthias H.MH

Matthias H.

B2B Tech Marketing/Sales: Strategy, PM and Coach

€780/day
Münster, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Matthias

Sales organization, surprising argumentation, market strategies, cooperations
From global player to start-up

For over 25 years, I have been building markets, product lines, sales, and companies.
Developing teams and actively supporting them in crises. Mostly in the B2B life sciences sector.

With a clear focus on priorities, resources, and opportunities, good strategies, access, and possibilities are developed that are feasible and offer effective differences.
I involve stakeholders and facilitate situations for good joint solutions. I ask the important, even uncomfortable, questions early on, bring about clarification, and thus sustainably prevent costly mistakes.

Examples (regional/international):
- Building new sales teams and training
- Rapid market share gains in product launches across Europe
- Developing targeted and successful marketing strategies
- Effective priority-defined campaigns
- Efficiently managing plans, budgets, KPIs
- Highlighting what is important to customers and benefits both parties
- Financial/value-based sales strategies and communication
- Selecting and managing distribution partners
- Building and leading teams for new technologies in Europe
- Business plans and business models
- Start-up: Markets, goals, products, partners, CRM, customers
- Key account, technology partner, stakeholder management

- Workshops, training, and coaching of sales/marketing teams
- Negotiation training and preparation
- Support in crisis and conflict
Using current, scientific methods to keep stress levels low and resilience high,
so that work can be done quickly, objectively, and effectively.

Available on-site/remote nationally/internationally upon agreement.

The stated daily rate is an example.
Your offer will take into account the type, scope, duration, and location of the activity.

Let's discuss what is important to you without obligation and find out how we can implement it well for you.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Münster (up to 50km), Köln (up to 100km), Hamburg (up to 100km), München (up to 100km), Berlin (up to 100km)

Experience

  • Heßling Projekt, Management und Coaching
    Freelance, Owner
    CONSULTING AND AUDITS
    June 2006 - Today (20 years)
    Recke, Germany
    For companies:
    Market & technology analyses, go-to-market strategies and channels,
    product launches, business plans, strategy and organization, CRM system setup,
    quality management and ISO 9001 audit, international business relations, sales & marketing training,
    technical B2B areas

    For people:
    Coaching and workshops
    -> Goals & priorities
    -> Sales argumentation and negotiation
    -> Clear, conscious, structured decision-making
    -> Collaboration and teamwork
    -> Crises & conflicts
    -> Negotiations and important conversations
    Interim Management Marketing Strategy Project Management Product Management Sales Strategy Negotiation Business Plan NLP Business Coaching Product Launch
  • Hidden Champion Spezialmaschinenbau
    Business Development for New Laboratory Technology Product Line
    MECHANICAL ENGINEERING
    April 2020 - June 2022 (2 years and 3 months)
    - Market analysis for new product line in laboratory technology
    - Applications, features, requirements, target markets, prices, 4Ps, SWOT,
    - Business model, unit volumes, revenues
    - Support for product development
    - Concept + workshops for new business area and portfolio within the organization
    - Internal negotiation and support for decision-making
    - Developing sales strategy internally and identifying potential distribution partners
    - Marketing requirements and language
    Strategic Marketing Portfolio Management Business Model Business Plan Business Development Product Management Stakeholder Management
  • Startup Technologie / Medizintechnik
    Head of Business Unit Bio/High-Tech
    RESEARCH
    June 2015 - August 2017 (2 years and 3 months)
    - Concept and establishment of the Biotechnology / High-Tech business unit
    - Presentation and communication with venture capitalists
    - Complete corporate and marketing strategy
    Goals, potentials, priorities, planning, cash flow, figures
    - Complete product management:
    e.g. requirements, features, product concepts, manufacturing, costing
    - Partnerships, contracts, acquired products, research collaborations
    - Technical discussions for applications of the technology in separation, microscopy, analytics, battery technology, energy, environmental technology

    - Support for the Medical Technology business unit:
    Sparring partner for business model, organizational development, business processes, messaging, CRM, argumentation, portfolio selection, ISO 9001 / 13485 certification
    Business Plan Business Development Marketing Strategy Technical Project Management Start-up Strategic Partnerships Stakeholder Management CRM

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Education

  • Dipl.-Ing. Process Engineering/Biotechnology
    TH Bingen
    1993
  • Executive MBA
    WHU / Kellogg School of Management
    Internationales Studium General Management, Schwerpunkte: Strategien, Menschen, Zahlen, an global führenden Business Schools (D, USA, Israel, Hongkong). Praxisorientiert mit vielen Fallstudien in intensiver Gruppenarbeit zu lösen.

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