Mathilde Polivka

• Annual budget €1M+, blended ROAS 8 — managed full-funnel paid acquisition strategy on Meta, TikTok, Pinterest, Google Ads, and AppLovin, targeting new customer acquisition, app installs, and retention.

• 147,000 app installs in 3 months (Feb.–Apr. 2026) with strong MoM growth (27K → 42K → 67K) while maintaining a stable CPI of €1.5 through audience optimization and creative iteration.

• 101K first-time buyers acquired since February (+3% year-on-year); launched AppLovin as a new acquisition channel generating +24,000 incremental installs.

• International expansion — launched and optimized paid campaigns in new European markets to develop brand awareness and qualified traffic beyond France.

• International paid media budget €1M+ on Meta, Pinterest, Google Ads, and Snapchat with full-funnel objectives (awareness, app install, ASC+ conversion).

• Meta ROAS from 6.2 to 7.8 in 2 months via Lookalike, AEM, Value-Based Lookalike, Value Rules, and dynamic retargeting.

• +48% reach and +20% qualified traffic by adapting awareness campaigns to US, European, and APAC markets.

• Meta CTR +25% through systematic creative A/B testing; cross-functional collaboration with Branding, CRM, and Product to maximize conversion.

• 22% of total traffic and +30% of revenue generated by managing acquisition via affiliation, influencers, and paid social across 300+ luxury brands.

• Annual budget of €4.1M on paid social, affiliation, and influencer levers — with dynamic reallocation to outperforming channels.

• Global ROAS from 7.6 to 9.5 (+25%), CPA reduced by 3% through optimization of a portfolio of 40+ international partners (cashback, comparison sites, influencer).

• 8 US influencer campaigns on Meta: +55% qualified traffic, ROAS up to 9; +15% new customers through branding partnerships and +32% traffic/revenue during Black Friday and Singles' Day.