Freelancer profile translated to English.

Description

With a real sense of customer satisfaction, I offer you my marketing expertise to launch, communicate, and analyze the profitability of your products and services, whether in B2B or B2C. Strong ability to work in English and in an international context.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Avignon (up to 50km), Lyon (up to 50km), Grenoble (up to 50km), Montpellier (up to 50km), Marseille (up to 50km)

Euromaster
Heavy Goods Vehicle Market Manager
RETAIL (LARGE RETAILERS)
January 2019 - February 2025 (6 years and 1 month)
Grenoble, France
Heavy Goods Vehicle Market Manager (40% of Euromaster France's revenue and ROI)
• Development and execution of innovative brand strategies and commercial policies.
• Design and deployment of integrated marketing plans, including multichannel communication (print, digital, CRM, social media, PR, events).
• Strengthening commercial skills through dedicated training programs for service contracts.
• Active contribution to European projects: offer restructuring and launch strategy, transversal leadership.
• Detailed analysis of performance by category, profitability optimization, and rigorous monitoring of commercial initiatives.
+20% of customer contracts signed in 2022 and 2023.
GYMA SAS
Marketing Director
AGRICULTURE
January 2012 - December 2018 (6 years and 11 months)
Sorgues, France
Strategic and operational marketing for Gyma and private label cold sauces
• Strategic management of the Squeez product launch, quadrupling revenue to €900K in 2017, with the design of attractive packaging and detailed analysis of sales and margin performance.
• Development and execution of targeted promotional plans, strengthening market presence and stimulating growth.
• Dynamic management of European competitive intelligence, ensuring in-depth knowledge of trends in brands, products, and pricing.
• Brand communication leadership, orchestrating participation in international trade shows, public relations campaigns, and website updates.
• Effective coordination of innovation projects in synergy with R&D, purchasing, and the German subsidiary, ensuring the successful launch of new products.
Melitta France
Senior Product Manager
AGRICULTURE
January 2004 - December 2011 (7 years and 11 months)
Paris, France
Products: Coffee and Tea Preparation for Mass Retailers
• Strategic management generating €45 million in revenue, representing 33% of Melia France's revenue and 45% of operational profitability, with a team of 2 employees.
• Development and execution of product development strategies, optimizing the offering in Coffee Filters and Tea/Coffee Accessories.
• Design and deployment of integrated marketing plans, including multichannel communication, public relations, and promotional activities.
• Definition of the commercial strategy and expansion across various distribution channels, such as hypermarkets, specialized stores, and e-commerce.
• Key role in negotiations with purchasing centers, strengthening brand presence and visibility.
• Leadership in managing European-scale projects, including product positioning and recommendation of launch plans.