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Mathilde BayouMB

Mathilde Bayou

Social Media Manager & Content Creator / UGC

€450/day
Rennes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

🔥 Social Media Manager & UGC Creator – From a Social Media Agency

Need to boost your brand on social media with content that truly converts?

Formerly a Senior Community Manager in a specialized agency, I now support B2B and B2C brands in their social media strategy and deployment.

My approach is 100% results-oriented, combining brand strategy and performance:

⚡ STRATEGY & MANAGEMENT: Audit, editorial line, strategic planning, and performance analysis to maximize your organic reach.

🎬 CONTENT CREATION & UGC: Design, scripting, shooting, and editing of impactful short-form content (Reels, TikTok) adapted to current trends.

🎯 ACQUISITION (META ADS): Creation and optimization of your advertising campaigns to turn engagement into revenue.

Why work with me?
Thanks to my agency experience, I master intense rhythms, deadline adherence, and brand requirements. I don't just create "beautiful" content; I create content that engages your community and serves your business.

Let's discuss your next project! 🚀
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • UGC
    UGC Creator & Producer / UGC Campaign Manager
    SOCIAL NETWORKS
    October 2024 - Today (1 year and 8 months)
    France
    Dual UGC expertise: High-performing content creation and end-to-end campaign management.

    1. UGC CREATOR: Design, scripting, shooting, and editing of dynamic videos (Reels, TikTok, Shorts). Major client references: Gerflor, ID Market, Nexecur, Square Habitat...

    2. UGC MANAGEMENT (Agency Expertise): Complete project management for brands. Sourcing and casting of creators, rate negotiation, creative brief writing, schedule/deadline management, and deliverable quality control.

    A 360° vision that guarantees authentic content, delivered on time and optimized for your performance (Organic & Ads).
    Meta Ads UGC Video Editing Project Management TikTok Ads
  • Instagram
    Content Creator & Decor/Home Influencer (@bymathilde - 22K)
    ARTS AND CRAFTS
    December 2016 - Today (9 years and 6 months)
    Rennes, France
    Content creator on my Instagram account @bymathilde (22.2k followers). Comprehensive management of influence projects and partnerships from A to Z: commercial negotiation, creative brief design, schedule adherence, and KPI analysis. Collaborations with major brands: Rowenta, Isidore Leroy, Gerflor, Eminza Déco, Rebel Walls, Juniqe...
    This experience allows me to perfectly master the codes of engagement and visibility on Instagram.
    Instagram Content Strategy UGC Influencer Marketing Social Media
  • Agence Tribu - MV Group
    Social Media Manager & Senior Community Manager
    July 2025 - April 2026 (9 months)
    Cesson-Sévigné, France
    Promotion to Senior CM position within the Tribu agency (MV Group). Strategic and operational management of social networks for a portfolio of major clients.

    - STRATEGY & CONSULTING: Conducting audits, defining 360° editorial lines, developing strategic plans, and managing budgets.
    - BRAND CONTENT & PERFORMANCE: Supervising content creation (visuals, videos, briefs), moderation, and campaign optimization to maximize engagement and ROI.
    - REPORTING & MANAGEMENT: In-depth KPI analysis, presentation of performance reports to clients, and lead on transversal agency projects.
    Social Media Management & Content Creation Content Strategy Community Management Project Management Meta Ads

Recommendations

FC
SM
François Crespin and 1 other person have recommended Mathilde

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Education

  • Social Media
    EDNC
    2023
    Social Media
  • Complementary Certificate (MC), Hospitality in Transport
    CAMAS Paris Roissy
    2010
    Mention complémentaire (MC), Accueil dans les transports

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