Freelancer profile translated to English.
Back to original languageAbout Mathieu
Data & Analytics Consultant at Yuri & Neil. đ
Previously Digital & Web Analytics Consultant at Piano (a.k.a. AT Internet) and Converteo.
I've had the opportunity to collaborate with various companies on diverse Analytics issues such as Web & App Tracking (GA4 and Piano Analytics), data exploitation via multi-channel dashboards (Looker & BigQuery), server-side tracking (Addingwell), CRO, etc.
I work remotely on short projects (- of 3 months).
For any contact requests, feel free to write to me!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Yuri & NeilSenior Data & Analytics ConsultantCONSULTING AND AUDITSOctober 2024 - Today (1 year and 8 months)Paris, FranceAs a member of the Yuri & Neil Ship, I had the opportunity to work on and lead the following topics:â> Server-side: Implementation of server-side tracking for Analytics and Media, namely GA4, Google Ads, Meta Ads, and LinkedIn Ads.Observed benefits? Bypassing restrictions and limitations related to Adblockers and browsers, and increasing traffic, conversions, and revenue đââ> Tracking and Consent Audit: To verify that all signals are green before launching a project đ€ââ> Web & App Tracking from Scratch: From requirements gathering to data exploitation, including writing a tailor-made tagging plan, configuring tags, customizing scripts if necessary, and testing, not forgetting GDPR compliance đ ïžâ> Multi-channel digital performance dashboard: Centralizing all data from all your channels within a single document to effectively steer your strategy. We aggregated data from GA4, Google Ads, Meta Ads, and LinkedIn Ads via BigQuery đâ> Benchmarking of the best tools according to your needs, whether for Privacy, Analytics, Data Viz, etc. đââ> As a Piano Analytics (where I was a Consultant), GA4, and GTM Expert, I also gave several training sessions and led workshops to upskill my apprentices đ§âđ«In summary, a multitude of tools:- Analytics: GA4, Piano Analytics, Amplitude, PostHog, and Segment- Tag Management: GTM, TagCommander- Privacy: Axeptio, OneTrust, TrustCommander, Didomi, Cookiebot- Server-side: Addingwell- Data Viz: Looker Studio- Data Warehouse: BigQuery- A bit of coding too: JavaScript, SQLNot to mention good client project management and steering, and "lead" support for major accounts!
- ConverteoDigital & Web Analytics ConsultantCONSULTING AND AUDITSNovember 2023 - August 2024 (9 months)Paris, FranceWeb Analytics Consultant in the Analytics & Conversion Practice.Full-time assignment at Europcar Mobility Group:â> GA4 Tracking (implementation, Consent Mode v2 setup, GA3 to GA4 migration)â> Project Managementâ> Monitoring of media and data tags
- Piano Analytics (AT Internet)Digital Analytics ConsultantSeptember 2021 - October 2023 (2 years and 1 month)Paris, FranceWeb & App Integration of Piano Analytics (AT Internet). Development of measurement plans, testing, and monitoring of data quality. Analysis of marketing needs, definition and monitoring of KPIs, and creation of dashboards. Training clients on the solution.
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Education
- Master Manager of Web StrategiesEpitech Digital2021Webmarketing (Ads & Analytics) & Webdevelopment (HTML, CSS, Javascript)
- Economics LicenseParis 1 University2019Microéconomie, Macroéconomie, Statistiques & Econométrie, Comptabilité...