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Martijn WuiteMW

Martijn Wuite

Builder-Operator | Fractional COO | AI Ops

€850/day
Lisbon, PT
15+ years

Average response time: 1 hour

About Martijn

I help founders and leadership teams fix operational friction, clarify priorities, and turn strategy into execution.

My focus is Fractional COO work, Strategy & Operations, GTM/Commercial Operations, and AI adoption. I usually step in when growth is becoming messy: founder-led processes no longer scale, handovers break down, teams are misaligned, or transformation plans are too vague to deliver real results.

With a background across operations, product, digital transformation, solutions consulting, enablement, and capability building, I combine strategic thinking with hands-on execution. I do not just advise; I help structure the work, align stakeholders, and get momentum back into the business.

Typical projects:
  • Fractional COO support
  • Strategy & Ops / BizOps
  • GTM and commercial ops improvement
  • Operating model design
  • AI adoption and enablement
  • Transformation leadership
  • Onboarding and capability systems

I work best with SaaS, AI, digital, and service businesses that need a senior builder-operator rather than a deck-driven consultant.

What makes me different is simple: I know how to work in the messy middle between leadership intent and operational reality.
  • English

    Native or bilingual

  • Dutch

    Native or bilingual

  • German

    Conversational

Can work on-site
Lisbon (up to 50km)

Experience

  • Viewpoint AI
    Consulting & Enablement Lead
    CONSULTING AND AUDITS
    January 2026 - Today (5 months)
    Canada
    Human/AI Collaborative Decision Making Platform


    • Designed and delivered an online academy pilot: roadmap, workflows, LMS/ tooling selection, rollout plan.
    • Built templates and governance so the team could ship on a tight timeline.
    • Produced educational materials and video content
    Enablement Digital Transformation AI Transformation C-level Stakeholder Management Sales Development
  • Sovereign Engineering
    Co-Founder / Operations Director
    SOFTWARE PUBLISHING
    January 2024 - September 2025 (1 year and 8 months)
    Portugal
    Innovation studio - R&D programmes for software engineers


    • Built operating model: intake, scoping, milestones, review cycles to move ideas to working demos fast.
    • Led operations across recruitment, partner conversations, and opportunity pipeline.
    • Advised engineers and external stakeholders/investors; aligned expectations and communicated risks.
    Talent Management and Employee Development Business Plan Development Product Development AI-assisted Development Software Delivery
  • FlexyBox
    Senior Solution Consultant
    HOSPITALITY
    October 2022 - December 2023 (1 year and 2 months)
    Hospitality SaaS - Booking & Venue Management System

    • Led the Benelux rollout and migration: discovery, solution design, training, go-live support.
    • Migrated 80%+ of customer base in first phase (platform transition).
    • Mapped client operations into workable configurations; fed field learnings into roadmap priorities.
    Business Plan Development Account Management Product Development Digital Transformation Lean Service Operations

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Education

  • Technical Business Administration
    Amsterdam University of Applied Sciences
    1997
    Technical Business Administration

Skill set

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