Freelancer profile translated to English.
Back to original languageAbout Marta
Consultant & Zoho One Solutions Architect | CRM Automation Expert
Specializing in the Zoho One ecosystem, I help companies structure their business and optimize their workflows. My goal is to transform your CRM into a true automated growth engine.
What I can do for you:
• Audit & Architecture: Design custom structures in Zoho CRM to align the tool with your sales.
• Advanced Automation: Develop Deluge scripts and workflows to eliminate time-consuming manual tasks.
• Full Integration: Connect your tools (Zoho Books, Campaigns, Analytics) for a 360° view of your business.
• Zoho One Deployment: Complete suite migration and configuration to centralize your operations.
Technical expert with a business vision, I help you gain productivity and clarity through scalable solutions.
Available for remote missions. Let's talk about your project!
Spanish
Native or bilingual
French
Fluent
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- UNIÓN DE CRÉDITOS INMOBILIARIOS (UCI)Digital Marketing SpecialistBANKING AND INSURANCENovember 2024 - Today (1 year and 7 months)Madrid, Spain• **CRM Strategy**: Development and deployment of automated campaigns via Microsoft Dynamics, improving segmentation and execution agility.• **Content Management**: Content management via Sitecore CMS and HTML: creation of landing pages and blog articles (uci.es / uci.com) to boost SEO.• **Performance & CRO**: Optimization of SEM campaigns in collaboration with CRO teams to increase qualified lead generation.• **Sales & Marketing Synergy**: Design of lead generation systems with a direct impact on revenue.
- VALEO MANAGEMENT SPAIN (LIV STUDENT)Digital Marketing SpecialistREAL ESTATEJanuary 2022 - October 2024 (2 years and 9 months)Madrid, Spain• **Zoho One Implementation**: Full deployment of the CRM ecosystem, workflow automation, and email campaign management.• **CRO**: Supervision of SEM campaigns, rigorous KPI monitoring, and optimization of advertising budget.• **Web Analytics**: Audit and continuous improvement of web content to maximize natural referencing (SEO) and user experience.• **Social Media & Brand**: Management of the social media strategy (Spain & Portugal) to strengthen brand identity through residence.
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Education
- Master in Digital MarketingESIC Business & Marketing School2023Master en digital marketing
- Master in Marketing and Sales ManagementUHA Business School2021Master en management du marketing et des ventes