Marta García

After years of experience in agencies, MCI (event agency) and 14Agency (DDB advertising agency) I became an art director-designer freelance able to guide the artistic direction of projects, ensuring visual consistency and quality at all stages.

SPECIALISED IN EVENT BRANDING, WITH A SOLID DESIGN EXPERIENCE OF 9+ YEARS.

I help creative and marketing teams to reach their full potential.

HEALTHCARE & AUTOMOTION

Portfolio:

marta-garcia.webflow.io/

In 2020, after a couple of years in the agency, COVID arrived and brought the onsite events scene to a standstill. I took the chance and I moved within the company to a much more digital sector. I worked in CUPRA’s Social Media department.

My main roles were:

· Collaborate with account and social media teams.

· Adaptation of campaigns to social media, in line with the digital brand strategy: Instagram, Twitter and Youtube platforms. For example the launch of the new CUPRA Formentor or the new CUPRA Leon.

· Supervision in the creation of animated content, such as videos of CUPRA’s sport partnerships: World Padel Tour or Futbol Club Barcelona.

· Develop product-focused digital and AV assets for the CUPRA Ateca and CUPRA Formentor launch phase.

Advertising agency, CUPRA cupraofficial.es @cupra_official

I improved my creative and design skills, being part of SEAT’s experience department, creating and implementing SEAT events.

Although my main account was SEAT, I flow across various brands of the group: CUPRA and SEAT Mó.

My main roles were:

· Present the work internally to the creative and account teams.

· Develop printing assets for SEAT stands in renowned fairs: 4YFN, MWC, Smart City, Automobile.

· Creation of Key Visuals for SEAT internal events: Das WeltAuto (Used Car Conference, Volkswagen Group), SEAT Marketing Round Table, SEAT Leon Center Launch Training.

· Creation of Outfits for staff at SEAT events.

· Creation of Playbooks for SEAT, for example merchandising in SEAT events.

14agency.com