About Marlyse
Spanish
Native or bilingual
French
Native or bilingual
English
Conversational
Experience
- Satina SAGrowth Manager | Acquisition & Paid Media (Google Ads and Meta)February 2026 - Today (4 months)Managed the digital acquisition strategy for a marketplace specializing in animal communication.Implemented and optimized Google Ads (Search) campaigns with the goal of generating bookings and increasing revenue.Analyzed performance (CTR, CPC, CPA, ROAS) and continuously improved the conversion funnel (landing page, tracking, user experience).Structured tracking (GA4, Google Ads) for precise conversion monitoring and data-driven decision-making.Collaborated with product and web teams to optimize the user journey and maximize conversion rates.Deployed remarketing strategies and explored multi-channel expansion (Meta Ads).
- Indépendant-freelanceDigital Marketing Specialist / Media BuyerAugust 2025 - Today (10 months)Freelance media buyer, I assist my first clients in setting up Meta Ads and Google Ads campaigns, from strategy to performance monitoring.I work with a structured approach, oriented towards data, testing, and continuous improvement.
- HUG - Hôpitaux Universitaires de GenèveRegistered NurseOctober 2008 - Today (17 years and 8 months)👩‍⚕️💼 Nurse specializing in cardiology for 18 years at HUG, I have developed solid skills:✅ Rigor,💡 Stress management🔍 Fine analysis💬 Strong interpersonal skills⚡️ Quick decision-makingToday, I am putting this human and operational expertise to work for my new activity as afreelance media buyer.I support companies in their digital acquisition strategy.
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Education
- Media Buyer CertificateAdes Bootcamps2025
- Digital Marketing CertificateLivementor2025