Marloes Janssen

I help brands to present their story clearly, recognizably, and visually strong. As a Brand Art Director, I work at the intersection of brand strategy, art direction, and hands-on design. I provide direction, monitor brand identity, and actively participate in the execution, ensuring that concept and realization remain closely aligned.

My strength lies in translating brand thinking into concrete visual solutions. From campaigns and content to photography, video, and visual systems: everything must tell one consistent story and contribute to the long-term success of the brand. I always approach this with a focus on quality, coherence, and a sense of detail.

I primarily work within in-house teams at brands and DTC organizations, where I manage creatives, refine concepts, and ensure that ideas are translated into strong, applicable designs. What sets me apart is that I make strategy tangible: not in abstract plans, but in visuals and choices that work in practice.

Typical assignments include the development of brand identities, campaigns, and content concepts, and art direction for photography, video, and the setup of visual systems for online, offline, and physical applications.