Freelancer profile translated to English.
Back to original languageAbout Marlène
WordPress Web Specialist & Digital Project Management – Technical Support, SEO, and Maintenance
With over 10 years of experience in the web industry, I help companies manage, optimize, and maintain their web tools. My role is to ensure your websites function, evolve, and genuinely support your business objectives.
An Operational and Cross-Functional Profile – Digital Project Manager
Trained in digital project management, I work closely with marketing, communication, and IT departments to effectively coordinate actions, resolve technical roadblocks, and streamline communication between internal teams and external providers.
I act as the digital “Swiss Army knife,” capable of handling a wide range of tasks without multiplying points of contact.
Specifically:
WordPress Site Management (Divi, Elementor)
Creation, redesign, maintenance, optimization. I manage all or part of your sites' lifecycle.
Maintenance, Bug Fixes, Performance Monitoring
A slow or crashing website means lost time and conversions. I secure your platforms and ensure their daily smooth operation.
Technical Liaison Between Teams
I bridge the gap between business needs and technical constraints. Clear briefs, smooth coordination, controlled execution.
SEO & Content Optimization
I establish a solid SEO foundation and support teams in structuring useful, visible, and effective content.
Emailing and Newsletters
Integration, automation, sending, and tracking via Mailchimp and Mailjet.
Accustomed to international and multilingual environments (FR/EN), my clients trust me to manage their web communication autonomously.
Your goal: a reliable and useful website.
Contact me if you are looking for a partner who can take over the management of your web tools with complete autonomy.
English
Fluent
French
Native or bilingual
Can work on-site
Versailles (up to 30km), Paris (up to 30km), Les Clayes-sous-Bois (up to 30km)
Experience
- L'Art de la ToileWeb Project Manager, Digital Project Manager - WordPress Websites Creator using DiviCONSULTING AND AUDITSAugust 2017 - Today (8 years and 10 months)Versailles, France1)WordPress Site Creation and Management• Design and optimization of WordPress websites• Advanced expertise in the Divi theme and multilingual management• Direct collaboration with communication agencies, developers, and graphic designers• Technical support and maintenance2)Editorial Monitoring & Corporate Intranets• Content strategy consulting and intranet management (SharePoint type)• Editorial coordination with internal teams• Monitoring of functional developments with technical contacts3)Newsletters & Contact Database• Creation and distribution of multilingual newsletters (Mailchimp, Mailjet)4)Training & Digital Support• WordPress and digital project management training in business schools and for professional clients
- Vallourec Tubes (VT)
On Malt
SEO & WordPress Project Lead | Webmaster & Intranet SpecialistENERGY AND UTILITIESSeptember 2024 - Today (1 year and 9 months)Meudon, FranceMission
Freelance in web and intranet project management, I support teams in optimizing their digital platforms: SEO, content management, performance, and user experience.I act as a Senior Webmaster and Project Lead, with both an operational and strategic approach.Responsibilities
1) Webmastering & Site Management- Administration of websites via CMS (WordPress, SharePoint)
- Coordination of local contributors and webmasters, including coordination of providers and internal teams
- Maintenance and technical support (bug and incident management)
2) Content Management- Integration and updating of web and intranet content
- Editorial management of regional intranets
- Ensuring content quality and consistency
3) SEO & Digital Performance- Search Engine Optimization (SEO)
- Performance monitoring (Google Analytics, Google Search Console, SEMrush)
- Traffic analysis and improvement recommendations
4) SharePoint Intranet- Administration and evolution of the corporate intranet (MyVallourec)
- Improvement of functionalities and user experience
5) Digital Projects- Website creation (landing pages, special campaigns)
- Web and digital project management
- Digital watch (tools, UX, web trends)
- WPChefWordPress Certification JuryEDUCATION AND E-LEARNINGApril 2024 - Today (2 years and 2 months)Les Clayes-sous-Bois, FranceJury member for the WordPress certification “Designing Professional WordPress Sites” organized by WPChef.Evaluation of final candidate presentations: analysis of technical choices (hosting, architecture), use of the WordPress CMS and page builders (Elementor, Divi), web integration, visual identity, and integration of social networks in a digital communication strategy.Validation of skills in web integration, design, and WordPress site management, with attention to ergonomics (UX), content structuring, SEO best practices (natural referencing), and site performance.
Reviews
Recommendations
FU
FU
+6
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Education
- Certificate in E-marketing and E-commerceConservatoire National des Arts et Métiers (CNAM Paris)2017- E-publicité et e-communication : publicité sur Internet, référencement payant, modes d'achat (display, affiliation), principe de fonctionnement des réseaux sociaux Audit du site The Body Shop : stratégie de communication - Marketing électronique : évaluation des potentialités et enjeux de l'e-business, comportement du consommateur en ligne, politique numérique d'offre, de prix et commerciale des sites marchands Projet: construction de la stratégie IRL et OTI d'une nouvelle enseigne de prêt à porter pour enfants, maquettes de site réalisées avec Wix - E-commerce : création et développement d'un e-commerce Audit de site: stratégie et optimisation du parcours client d'une boutique en ligne de produits écologiques (ergonomie, fonctionnalités, compatibilité, contenus et référencement) - Recueil et traitement des données marketing collectées sur Internet, études quantitatives et qualitatives en ligne Analyse et comparaison d'outils d'analyse : Google Forms, Makesurvey et Surveymonkey -SEO : Etude des concepts et principaux outils de référencement naturel
- Certificate in Web Development - Website ProgrammingConservatoire National des Arts et Métiers (CNAM Paris)2014- Architecture web et développement côté client : HTML5, CSS3 et Javascript - Sites dynamiques et développement côté serveur : PHP5 - Mise en pratique développement web : réalisation d'un site de restaurant permettant la réservation en ligne - Programmation avec Java : notions de syntaxe, de sémantique et de compilation, types de base et tableaux, structures de contrôles et sous programmes - Graphisme : exploitation de Gimp et Inkscape - Bases de données : conception d'une base de données relationnelle et langage SQL
Certifications
- Integrate web quality assurance rules and vocabulary into professional practiceOpquast2025