Freelancer profile translated to English.
Back to original languageAbout Dr. Mark
I am happy to make my more than 25 years of experience as a marketing professional available to you.
What do I offer specifically?
All services related to marketing strategy (online & offline), brand strategy & brand management, digital consulting (including transformation) and market research (online & offline).
What makes me unique?
It's the combination of exciting skills:
- Creativity and analytics (gut feeling & data)
- Strategy and operational business (long-term & short-term horizon)
- Taking the bird's-eye view and diving into detail
- Global and local thinking & acting
What personality traits characterize me?
Above all, three qualities:
1) I make all projects my own and am passionate about them,
2) I am open to new things and constantly learning,
3) "can-do-attitude": the belief and will to think positively and make things happen.
How have I acquired this knowledge?
My resume shows numerous stations: from the academic world, through advertising agencies, strategy/brand consultancies, corporations and startups, to freelance work. I have been and continue to be active for a wide variety of industries: from automotive, mobility & parking, to banking and chemicals, to toys. Target group focus is B2B, B2C, & B2B2C - worldwide!
You benefit from all these perspectives and the entire wealth of experience!
Here are a few examples from my consulting portfolio:
- Brand Governance Analysis (internal & best practices) for an automotive manufacturer
- Competitor analysis (especially positioning) for an asset manager
- Business & data strategy for an electrical portal and support for the transformation
- Brand identity, vision and purpose & brand architecture of a digital solutions provider
- Brand identity of an educational institution
- Ambition statements for a chemical JV
I look forward to getting to know you, your company and the project!
German
Native or bilingual
English
Fluent
Russian
Basic
Spanish
Basic
Can work on-site
München (up to 50km), Stuttgart (up to 50km), Mannheim (up to 50km), Frankfurt am Main (up to 50km), Nürnberg (up to 50km)
Experience
- Dr. Leach Strategie- und MarkenberatungFreelance Strategy and Brand ConsultantCONSULTING AND AUDITSMay 2024 - Today (2 years and 1 month)München, GermanyConsulting and supporting clients with their digital transformation initiatives in the areas of strategy, brand, and communication. My clients include automotive manufacturers, financial service providers, companies in the chemical industry, providers of digital services (e.g., from the electrical industry), health tech startups, educational institutions, and many more. I work closely with renowned international agencies such as Interbrand and Serviceplan to achieve first-class results for world-leading companies.Exemplary projects:• Design of a holistic omnichannel experience (incl. planning, orchestration, content creation, and campaign execution for all channels) for a luxury automotive OEM• Development of a brand identity and creation of a marketing strategy for a digital health app• Execution of a brand governance study for an automotive manufacturer• Development of a brand identity for a wealth management startup• Competitor analysis for a leading asset management company• Definition of an ambition statement for a joint venture in the chemical industry
- Mixups! GmbHFounder and CEOENTERTAINMENT AND LEISURESeptember 2020 - June 2023 (2 years and 10 months)Hohenbrunn, GermanyMain task:Founding an innovative toy company focusing on superheroes.Key achievements:• Development of the sustainable brand "Mixups!" with the slogan “We turn kids into superheroes!“• Responsibility for the entire value chain, from concept and strategy, through business case and financing, to the production of a physical prototype of a superhero figure• Successful registration of international (WIPO) and German (DPMA) patents for "Toy figures with ball joints"• Finalist in several federal funding programs, including "IGP Innovative Business Models and Pioneering Achievements", "Startup Competition – Digital Innovations" and "Cultural and Creative Pilots 2021"
- Voltimum GmbHManaging Director Marketing and Business Transformation (interim)DIGITAL AND ITJuly 2023 - April 2024 (10 months)London, United KingdomMain task:Transformation of a short-term and predominantly sales-oriented company into the leading data-driven, long-term, and market-oriented service provider for digital marketing solutions in the electrical industry.Key achievements:• Implementation of ActiveCampaign as a CRM and marketing automation platform for customer-centric, data-driven marketing• Conception and implementation of the marketing function and a strategic mindset from scratch: redesign of the organizational structure, definition of roles and responsibilities, development of central processes and a market-oriented culture• Introduction of advanced data products to create new, differentiating revenue streams• Significant improvement of the leading loyalty program in the electrical industry, e.g., through gamification mechanisms• Development of a new brand identity, establishment of CI guidelines, and complete redesign of the company website as a benchmark for all communication media
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Education
- Dr. rer. pol., Business AdministrationUniversity of Mannheim / University of MannheimDr. rer. pol., Business Administration
- Dipl.-Kfm., Business Administration and Management, GeneralUniversity of MannheimDipl.-Kfm., Business Administration and Management, General