Freelancer profile translated to English.
Back to original languageAbout Maritza
Business Administration graduate with a specialization in digital marketing, I am passionate about developing comprehensive projects to increase social media visibility and strengthen brands. I am an enthusiastic and committed strategist, always ready to take brands to the next level.
Currently, I have the privilege of collaborating with a renowned clothing store in Madrid, where I apply my marketing knowledge to drive business growth. From planning advertising campaigns to managing social media, my focus is on connecting with the target audience and enhancing the brand's image.
Furthermore, I have a deep passion for contributing to society's well-being. As a volunteer in social organizations, I channel my energy and skills to generate a positive impact in the community.
If you are looking for a passionate and committed professional with experience in digital marketing and a strategic approach, I would be delighted to connect with you. Together, we can drive your brand to success and generate a positive impact on society.
Spanish
Native or bilingual
French
Fluent
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Kadampa FranceVideo Creation & Artistic DirectionHEALTH AND WELLNESSAugust 2024 - Today (1 year and 10 months)Le Mans, FranceResponsible for the creative strategy and production of video content for the social media of a Buddhist center located in an exceptional natural environment (surrounding castle and forests).Main tasks:• Conception of creative ideas and video formats to strengthen connection with the community and attract new visitors.• Professional video shooting and editing for social media (vertical and horizontal formats), with integration of French subtitles.• Production of reports, interviews, and immersive content highlighting the center's nature, community, and activities.• Creation of inspiring editorial and visual content to enhance the center's image and visibility.• Close collaboration with the Marketing Director for strategic planning, editorial calendar organization, and development of new content ideas.• Video production with a narrative approach and a visual style inspired by television format, promoting engagement and authenticity.Results:Community growth from 1,500 to over 10,000 followers in one year. Key indicators (reach, engagement, visits, and conversions) have quadrupled, significantly strengthening the center's visibility and attractiveness.
- MIdsu Technology GroupCommunity Manager and Ads ManagerIMPORT AND EXPORTApril 2019 - Today (7 years and 1 month)Lima, PeruSocial media management for a machinery import company, where my main focus has been to strategically increase sales. I have developed and executed paid campaigns aimed at promoting products.Over three years, a community of 30k followers was built, representing significant growth for the company. As a B2B business, paid campaigns have focused on directing users to a WhatsApp chat, allowing us direct and efficient communication with potential clients.Through improvements in links and copywriting, I have achieved a higher click-through rate and increased lead-to-sales conversion on Facebook.
- Aire LibreSocial Media ManagerSOCIAL NETWORKSSeptember 2022 - May 2025 (2 years and 7 months)Madrid, SpainResponsible for social media management, content plan development, and copywriting for a clothing store distributing renowned brands like Barbour, Aigle, and Trangoworld. My main objective is to increase website traffic through effective social media strategies. Additionally, I had the pleasure of leading the production and management of the company's corporate video, from creative concept to scriptwriting, achieving great success on social media.My deep understanding of a brand allows me to effectively communicate its values and style. With skills in social media management, content development, and video production, I have demonstrated my ability to generate a significant impact on the store's visibility and engagement.
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Education
- Master in Digital MarketingAula CM2023Marketing de contenidos, community manager, wordpress, diseño gráfico, google analytics y otros.
- Research in Digital Marketing, New Technologies, and CommunicationComplutense de Madrid2021Realicé un estudio innovador sobre los puntos de contacto del customer journey en los supermercados de España, obteniendo una calificación destacada. Analicé los momentos clave y los canales más influyentes en el proceso de toma de decisiones de los consumidores, brindando información valiosa para optimizar estrategias de marketing y comunicación. Destacó la importancia de adaptarse a la era digital y utilizar tecnologías emergentes para mejorar la experiencia del cliente.