Freelancer profile translated to English.

Description

Retail Design & Visual Merchandising Consultant

Specializing in the luxury and beauty (fragrance & cosmetics) sector, I draw on over 10 years of experience with prestigious Maisons such as Chanel, Parfums Caron, and Gucci Beauty.

I assist brands in structuring, evolving, and elevating their retail identity, by combining creative vision, strategic coherence, and operational excellence.

My approach is grounded in a deep understanding of luxury codes, brand image and desirability challenges, as well as international deployment constraints.

I intervene in the conceptualization phase as well as in project management and coordination, through to implementation at the point of sale.

Areas of intervention:

• Definition and evolution of retail identities

• Management of store openings and special projects

• Coordination of architects, designers, and industrial partners

• Customer journey strategy and product placement rules

• Development of Architecture & Visual Merchandising guidelines

• Direction and supervision of event projects

• Point of sale audit and strategic recommendations

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 15km)

PARFUMS CARON - Edmond de Rothschild, Paris
HEAD OF RETAIL DESIGN, VISUAL MERCHANDISING & EVENT MANAGEMENT
FASHION AND COSMETICS
September 2022 - February 2026 (3 years and 5 months)
Paris, France
Responsible for the development and deployment of the Maison's international retail identity.
- Led the development of the new retail architectural charter in collaboration with architects and designers
- Coordinated external partners (architects, agencies, manufacturers) for the design and implementation of retail concepts
- Monitored store opening and corner projects
- Defined and created global Visual Merchandising guidelines for markets and distributors
- Designed window displays, pop-ups, and retail installations for flagships and brand events
- Art directed and produced the Maison's image events (launches, press, VIP clients)

Notable project
Caron's 120th anniversary pop-up in collaboration with Crosby Studios: project conception, production, and installation in 3 months.
visual merchandising Visual Identity retail design Project Management Customer Experience
GUCCI BEAUTY - Coty, Paris
SENIOR INTERNATIONAL VISUAL MERCHANDISING PROJECT MANAGER
FASHION AND COSMETICS
January 2019 - January 2022 (3 years)
Paris, France
Managed international retail campaigns and deployed visual concepts at points of sale.
- Managed 6 international retail campaigns per year
- Deployed retail concepts for major launches and brand highlights
- Coordinated between the Gucci Maison, marketing teams, markets, and design agencies
- Developed global merchandising guidelines for international markets
- Produced and deployed retail elements (pedestals, displays, windows)
Managed a Junior Project Manager and a freelancer
CHANEL - Paris
INTERNATIONAL VISUAL MERCHANDISING PROJECT MANAGER
January 2012 - January 2015 (3 years)
Paris, France
Managed retail campaigns and developed visual tools for international networks.
- Managed point of sale visual campaigns (creative briefs, production of retail materials)
- Coordinated with the artistic direction and design teams
- Monitored production and deployment of visual installations in markets
- Contributed to the development of new retail concepts
Managed an Assistant Project Manager