Freelancer profile translated to English.
Back to original languageAbout Marine
I design visual environments that bring your products to life and enhance the in-store experience. My work combines creativity, commercial strategy, and attention to detail to transform every space into a driver of desire and conversion.
Services :
Window Design
Creation of seasonal, event-based, or thematic window displays, from concept to implementation.
Zoning & Product Placement
Strategic organization of the sales space: customer journey, hot/cold zones, offer prioritization.
Creation of Merchandising Guidelines
Definition of visual standards to ensure consistency across points of sale (charts, manuals, practical guides).
Sales Space Optimization
Visual audit and recommendations to improve offer clarity, customer comfort, and conversion.
Collection Launches / Commercial Highlights
Design and staging for product launches, key periods (sales, Christmas, back-to-school…).
Training and Support for Field Teams
Awareness of visual merchandising, best in-store practices, implementation support.
My Approach :
I start by listening and analyzing your brand DNA, your objectives, and your on-site constraints. Then, I create a tailor-made visual environment that is both aesthetic, coherent, and results-oriented.
Clients :
I support ready-to-wear, decor, cosmetic, and lifestyle brands, both young and established, in showcasing their products and facilitating the in-store shopping experience.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Freelance – Visual MerchandiserUpstream & Field Visual MerchandiserFASHION AND COSMETICSOctober 2023 - Today (2 years and 8 months)Paris, France**Window Display Creation**: visual concepts, seasonal scenographies, window dressing in line with brand identity and key events.Development and updating of **merchandising guidelines**: zoning, window displays, looks, operational tools, and training materials.Deployment of thevisual merchandising strategyacross retail networks: definition of visual axes, planning of commercial highlights, and coordination of window display campaigns.Complete management ofproduct placement, zoning, customer journey**, and planograms to **optimize offer clarity in-store.Oversight of **store openings**: space organization, adaptation of concepts to on-site constraints, display and layout implementation.Creation of **mood boards, technical files**, and merchandising kits to ensure coherent and inspiring execution.Training of sales teamson visual standards, on-site support, and follow-up on recommendation implementation.Regular audits, network checks, and optimization proposals to improve commercial and visual performance.**Tools used**: SketchUp, Adobe Photoshop, InDesign
- CHRISTIAN DIOR COUTUREField Visual MerchandiserLUXURY GOODSSeptember 2022 - September 2023 (1 year)Paris, France**Active participation in store openings**: space setup, collection placement, and adherence to visual standards.**In-store product placement**, in line with merchandising guidelines.Window and in-store interior benchmarkingto follow trends and inform visual recommendations.**Raising awareness of visual merchandising among sales teams**: best practices, visual posture, monitoring compliance with instructions.Weekly monitoringof Parisian stores: checking display condition and adherence to visual identity.Preparation and setup of window display looksaccording to collection launches and commercial highlights.
- FIGARET PARISUpstream & Field Visual MerchandiserFASHION AND COSMETICSSeptember 2021 - September 2022 (1 year)Paris, FranceCreation and installation of seasonal and event-based window displaysin line with marketing campaigns.Design ofmerchandising guidelines(zoning, placement plans, training book) to ensure visual uniformity across the network.Creation ofoperational documents for field teams(corner opening plans, window display sheets, etc.).**Weekly monitoring of stores**: visual checks, ensuring adherence to standards, and adjustment recommendations.Training of sales teamson visual merchandising fundamentals and directive application in-store.
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Education
- Master, Marketing / MerchandisingEIML Paris2023Master, Marketing / Merchandising
- Bachelor Fashion, Luxury, and Digital MarketingISAL - Higher Institute of Arts and Luxury2021Bachelor Mode, Luxe et Marketing Digital
Skill set
Categories
- Other