Marina Pozo Talarn

As head of the Communication and Marketing department for Tus Media, the functions to be performed on the group's various websites (Tus Clases Particulares and Classgap) in different markets (Spain, Italy, France, Germany, UK, Mexico, Colombia, Peru, Chile, and Argentina) are: Define the annual global marketing plan to develop strategic objectives, following and reporting the guidelines set by management. Creation, implementation, and development of marketing plans and strategies. Management and optimization of the marketing department's budget. Lead and manage the marketing team, coordinating 25 professionals. Design, create, and coordinate the launch of campaigns, offers, and promotions. Design a corporate image (tone of voice, style guide, materials...) by coordinating the design and communication team. Define, align, and implement on and offline marketing activities. Market research and competitor analysis, decision-making, and definition of the strategic line, as well as identification of new business opportunities within the market. Management and negotiation with suppliers. Implementation of the Media strategy. Management and implementation of ADS campaigns (AdWords, Facebook, Instagram, Linkedin ADS). Management and implementation of the SEO strategy, considering the cultural differences of each market and directing its onsite and offsite implementation. Definition of the social media content strategy as well as the interaction strategy with users on these channels. Lead the communication and marketing project for the company's new project line, establishing the digital marketing campaign setup, website structure, and content definition. Quarterly definition and monitoring of the department's OKRs and KPIs, monitoring projects and applying corrective measures to achieve objectives.

Develop, administer, and maintain the website www.caixabank.es for the different business units of the CaixaBank group by executing the communication plan and promoting business growth; creating budgets, defining delivery times, identifying potential risks, and establishing a methodology to resolve them. Lead and organize digital teams for design, usability, layout, editing, programming, legal, and accessibility to meet project deadlines. Creation and management of SEO strategies for the positioning of new sections, content, and products. Analysis of results through the Adobe Analytics Omniture tool and reporting to entity partners. Search for new opportunities for the improvement and development of new projects.

Design of the online and offline marketing strategy and monitoring of the campaigns carried out. Creation and management of e-commerce with Wordpress and Woocommerce https://tienda.seystic.com. Creation and management of the new corporate website with Wordpress https://seystic.com. Coordination and management of marketing actions. Customer database management. Lead generation strategies. Inbound Marketing strategy. Creation and optimization of Adwords campaigns. Creation and optimization of Facebook and Linkedin ADS campaigns. Organization and management of trade fairs and events. Analysis and reporting of actions taken. Content Marketing: keyword research, creation of SEO-optimized content, and website management. Social media strategy. Email Marketing Strategy (newsletters, offers emails, automation, ebooks...). SEO. Relationship with external suppliers. Design of graphic materials (catalogs, brochures, tri-folds, signage, Roll Ups...) with Photoshop.