Marina Benkirane

With over 20 years of experience in marketing and digital, I created Be Siouxx to support ambitious companies that want to accelerate with a clear and ROI-driven marketing strategy.

I bring a fresh perspective to your business with proven expertise in branding, digital marketing, and content strategy.

Since the creation of Be Siouxx, I have supported over 50 companies, particularly in the B2B Tech sector, through various types of missions:

● Go-To-Market Strategy

● Complete digital strategy overhaul

● Definition of positioning, USP, and key messages

● Acquisition strategy

● Team training & coaching

My approach is based on integrated and customer-centric marketing: from product conception to after-sales service, the entire customer experience must be taken into account to create value.

✅ To discuss: https://calendly.com/rdv-decouverte-mbenkirane/30min

My mission: increase the profits of my business unit by developing the number of subscribers and their "Life Time Value", expanding the product portfolio, optimizing the P&L, and developing my team.

• Business development: recruiting external partners and launching 6 video training programs.

• Email Marketing: launching conversion campaigns (up to 25% new subscribers with a single campaign).

• Digital acquisition: defining the strategy and designing customer journeys (+100% subscribers for one publication)

• Copywriting: writing 20+ sales letters for conversion and monetization, 30+ acquisition landing pages, hundreds of ads for Facebook, Google, affiliates, and hundreds of sales emails.

• List Building: building a new e-letter (editorial line, website, community, acquisition, and email sequence)

• P&L Management: +23% EBITDA • Team management: recruiting, onboarding, training, and empowering a team of 15 editors, marketers, and technicians.

My mission: in a fast-growing startup, lead and structure the marketing department. Define and deploy the marketing plan: product launches, promotional offers, email campaigns, acquisition strategy. Structure work methods to increase team efficiency. Define marketing KPIs. Manage, coach, and recruit new talent.

• Acquisition: over 600K leads per year via SEA, SEO, affiliation, petitions.

• Monetization: +50% revenue in one year (cross-sells, upsells, marketing automation)

• Product launch: 2 new publications, 3 video courses, 2 stand-alone products, all generating +€10M

• Customer service optimization: improving customer experience to increase loyalty (up to 70% retention on publications)

• Team management: structuring the marketing department, setting individual goals, allocating resources, implementing processes. Managing 3 remote employees. Recruiting and training 25 new marketers.