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Malt Strategy
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Malt Tech Trends 2026
Marika PavaMP

Marika Pava

Community Manager, Social Media, Influence

€450/day
16 projects
Marseille, FR
8-15 years
Community management
Social media
Social media strategy
Instagram
Personal branding

Average response time: 4 hours

Freelancer profile translated to English.
Back to original language

About Marika

25M+ views on social media, excellent results on my clients' accounts.
To discover my portfolio, send me a private message.
+ 50 5-star reviews from my clients.
Increase your visibility, your followers, engagement, create impactful content and optimize your image and your influence campaigns.

▪️ SOCIAL MEDIA AUDIT:
The goal is to identify areas for improvement and thus offer you a winning strategy.

▪️ SOCIAL MEDIA STRATEGY:
- Understanding of the brand and analysis of the existing situation
- Identification of needs and objectives
- Benchmark
- Best social media practices to adopt / current trends in your field
- Recommendation and proposal of the strategy
- Proposal of a visual identity
- Definition of objectives and editorial line
- Definition of communication channels and social media suitable for your target audience
- Creation of a publication calendar

▪️ COMMUNITY MANAGEMENT & CONTENT CREATION:
- Advice and Management of your social media: Instagram, Threads, YouTube, TikTok, LinkedIn, Pinterest
- Creation of editorial plans
- Implementation of Growth hacking methods
- Creation of quality content & video editing
- Optimization of your advertising campaigns

▪️ UGC CONTENT CREATOR
- Content creator for brands, highlighting a service or product


▪️ INFLUENCE MARKETING & UGC
- Research, advice, recommendations and management of creators
- Partnership negotiations

▪️ PERSONAL BRANDING:
I am a state-certified image consultant
- Make an impact with your image on social media
- Proposal of style, colors, tones to favor according to your personality and professional background
- Best social media practices to adopt
- Recommendation of the strategy to implement
- Definition of communication channels and suitable social media

▪️ TRAINER:
- Social Media
Fashion and Cosmetics
Education Companies
Health and Wellness
Luxury Goods
Social Networks

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Agence Marika Pava
    Communication Manager
    SOCIAL NETWORKS
    September 2021 - Today (4 years and 9 months)
    Marseille, France
    120 K+ followers & 25M+ views on social media
    25th Top Travel Content Creator France by Hypeauditor
    I have supported over 100 companies in their online content strategy

    Increase your visibility, your followers, post engagement, create impactful content and optimize your influence campaigns.

    As a content creator myself @marikapava, I bring you my experience to refine your strategy as best as possible to achieve the objectives we have set.

    ▪️ SOCIAL MEDIA AUDIT:
    Analysis of your existing social media to identify areas for improvement
    and thus offer you a winning strategy.
    ▪️ SOCIAL MEDIA STRATEGY:
    - Understanding of the brand and analysis of the existing situation
    - Identification of needs and objectives
    - Competitor benchmark on social media
    - Best social media practices to adopt / current trends in your field
    - Recommendation and proposal of the strategy to implement
    - Proposal of a visual identity and an Instagram feed
    - Definition of objectives and editorial line
    - Definition of communication channels and social media suitable for your target audience
    - Creation of a turnkey publication calendar

    ▪️ COMMUNITY MANAGEMENT & CONTENT CREATION:
    - Advice and Management of your social media: Instagram, Threads, YouTube, TikTok, LinkedIn, Pinterest
    - Creation of editorial plans
    - Implementation of Growth hacking methods
    - Creation of quality content & video editing
    - Optimization of your advertising campaigns

    ▪️ INFLUENCE MARKETING & UGC
    - Creation of UGC campaigns
    - Research, advice, and recommendations of qualified influencers
    - Influence campaign strategy
    - Creation of briefs
    - Partnership negotiations

    ▪️ TRAINING:
    - Social Media

    My added value
    Increase the perceived value of your company through my branding and brand image skills (state-certified).
    Check my reviews at the bottom of the page.
    Branding Social media Community management Community manager Sense of organization Image consulting Communication strategy Social media communication strategy Content creation Graphic charter creation Social media advertising Newsletter writing Content writing Engagement routine Strategic watch Community management Digital communication Editorial calendar Photography Influence marketing UGC Influence campaign UGC content creation Influencer relations Influencer Senior freelance Social media Social Media Training Content creator
  • Formatrice Réseaux Sociaux et Communication visuelle
    Social Media and Visual Communication Trainer
    LUXURY GOODS
    September 2020 - July 2021 (10 months)
    Paris, France
    Trainer in:
    ▪️Social media
    ▪️Visual communication
    ▪️Marketing / Branding
    ▪️Wardrobe Style

    → Creation of visual identity (logo, brand, graphic identity)
    → Professional simulations
    → Social Media Training
    → Marketing Fundamentals (Level 2)
    → Communication Fundamentals (Level 2)
    → Trainer in Wardrobe Style and personal shopping for 2 classes in Paris
    Social Media Training Training Trainer Consulting Visual communication Social media Branding Instagram Marketing
  • DS
    Communication Manager
    FASHION AND COSMETICS
    July 2020 - September 2021 (1 year and 2 months)
    Aix-en-Provence, France
    ▪️Online & Offline Communication

    → Communication and brand image strategy
    → Development and implementation of the annual communication plan
    → 360° communication for new store openings
    → Advertising space purchase
    → Establishment of local partnerships
    → Creation of events for store inaugurations
    → Creation of national radio campaigns
    → Creation of local and national animations for stores: contests during events: Easter, Easter egg hunts, Mother's Day, Halloween...
    → Salesperson challenge animations

    ▪️Email & SMS Campaigns

    → Creation and management of email campaigns
    → Creation and management of SMS campaigns
    → Creation and management of Push Wallet campaigns


    ▪️Community Manager

    → Social media strategy
    → Content strategy
    → Management of social media: Facebook, Instagram, YouTube, TikTok for the group's two brands
    → Creation of editorial plans
    → Development of Growth hacking methods, in one year the number of followers doubled (from 2500 to 5000 followers)
    → Monthly reporting and recommendations
    → Artistic director for "Brand Image" Photo Shoots
    → Graphic creation of posts and stories
    → Video editing
    → UX Design
    → Creation of advertising campaigns

    ▪️Influencer campaign management

    → Advice and recommendations of influencers consistent with the company's image
    → Implementation of influence strategies
    → Implementation and management of influencer campaigns
    → Negotiation of influencer contracts
    → Analysis of influencer performance


    ▪️Partnership management

    → Establishment of local partnerships (shopping centers, brands, cinema, bowling) and negotiation of exchanges
    → Establishment of radio partnerships (NRJ, Chérie FM, and local radio stations)
    → Establishment of press partnerships (media and local newspapers)
    → Establishment and negotiation of contracts with partners specializing in "Gift Vouchers"

    ▪️In-store radio management

    → Responsible for the style of music played in stores
    → Creation of radio jingles
    → Creation of radio advertising spots

    ▪️Blog posts and descriptions

    → Creation of blog posts to highlight products sold by the brand
    → Creation of texts and descriptions for the website
    Emailing Responsiveness Innovation Innovative Branding & Identity Influence marketing Influencers Communication strategy Content marketing SMS Email marketing Emailings Blog post CRM
Check out Marika's experience

Reviews

5.0

Out of 10 ratings

M

Margaux

SamBoat

Reviewed on 7/10/2025

Marika is a true professional: attentive to her client's needs, responsive, available. She is also an expert in her field, proactive and has the ability to adapt quickly to a new industry! I recommend her, obviously :)
O

Oumaima

Symbolic print

Reviewed on 10/9/2024

A person true to her values and who works with honesty! I couldn't have found anyone as competent but also as sincere in what she does. Working with Marie was a great surprise and I can only recommend her. Very organized, she followed the project from A to Z and was always available. A ✨Gem✨, and if you pass her by, you're missing out!
Show all 10 reviews

Recommendations

VA
EM
GA
+3
Vasiliki A Ziampra and 33 other people have recommended Marika

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Education

  • Bachelor Fashion Marketing
    SUPDEMOD
    2013
    ▪️Marketing ▪️Communication ▪️Gestion de projet de communication en partenariat avec la marque de luxe Zilli ▪️Maîtrises des PAO : Photoshop, Lightroom, In Design Stylisme ▪️Stage de formation chez Hermès et Lancel
  • State-certified Image and Personal Communication Consulting
    Jaelys
    2017
    ▪️Conseil en image ▪️Branding ▪️Personal Branding ▪️Communication ▪️Marketing

Certifications

  • Google for Professionals
    google
    2019
    Google Ads Google Analytics Google Cloud Google Shopping Google Search Console
  • Social Media Training
    Livementor
    2019
    Community management Facebook Ads Instagram Marketing Social Media Training Instagram Web content writing Influence marketing Instagram filter Instagram Advertising Social media Facebook Marketing
Marika's certifications are only visible to Malt Community members

Skill set

Influence marketing
Influencers
Brand image
Branding
Content creation
Image consulting
Fashion
Luxury
Facebook Ads
Social Media Training
Instagram Marketing
Facebook Marketing
Instagram Advertising
Pinterest
Communication consulting
Strategy Consultant
Communication strategy
360° Communication
Luxury Instagram
Fashion Instagram
Community manager
Community manager consulting
Marketing consulting
Social Media
Social Media Marketing
Social media manager
Social Media Management
Editorial strategy
Web marketing strategy
Influence strategy
Influence marketing
Influencer relations
Influence
Influencer Marketing
Image consulting
Blog post
Blogging
TikTok
UGC
UGC Creator
UGC Video
Instagram reels
Instagram Community Manager
Instagram video
Instagram training
Sense of organization
Social media communication strategy
Graphic charter creation
Social media advertising
Newsletter writing
Content writing
Engagement routine
Strategic watch
Community management
Digital communication
Editorial calendar
Photography
Influence campaign
UGC content creation
Influencer relations
Influencer
Senior freelance
Content creator
Training
Trainer
Consulting
Visual communication
Emailing
Responsiveness
Innovation
Innovative
Branding & Identity
Content marketing
SMS
Email marketing
Emailings
CRM
E-commerce
Marketing strategy
Digital marketing strategy
Fashion
Event management
Business creation
SEO
Web writing
SEO writing
Customer service
Customer service
Online sales
Data analysis
Google Analytics
E-reputation

Categories