Freelancer profile translated to English.
Back to original languageAbout Marie
⏱️ I have 14 years of professional experience, in agencies and then client-side in large international groups (Ubisoft, Sobeys, Somfy).
📣 I specialize in digital marketing with very strong skills in media, adtech, and analytics. I am passionate about new technologies, digital innovations, and the web in general.
🌏 Franco-Canadian, I have 12 years of expatriation to my credit (9 in Canada, 3 in Spain) and am therefore able to adapt to a new environment easily.
📋 I am a fan of organization and am obsessed with well-oiled processes. I am known for successfully completing projects.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Toulouse (up to 50km)
Experience
- Blueberry ConseilIndependent Digital and Media Marketing Consultant.CONSULTING AND AUDITSFebruary 2023 - Today (3 years and 4 months)Toulouse, FranceI support companies in✅ defining digital / acquisition / media strategy🚀 managing campaigns (Google, YouTube Facebook, Instagram, Tiktok)🤖 optimizing web analytics tools (Google Analytics 4, GTM)👍 internalizing teams
- SomfyDIGITAL MANAGERINTERNET OF THINGS (IOT)October 2021 - February 2022 (4 months)Toulouse, FranceIlô by Somfy - Alarm & Remote MonitoringDefine and implement the digital acquisition strategyManage the website: Prioritize developments, update website content and features in collaboration with the agency, optimize technical infrastructureOptimize the website's organic referencingOversee media acquisition campaignsAct as digital lead in defining and optimizing the project's business modelKey Result: Launch of a 100% digital security diagnostic tool that helped increase the website's conversion rate
- SobeysDIGITAL MARKETING MANAGERRETAIL (LARGE RETAILERS)March 2020 - September 2021 (1 year and 6 months)Montreal, QC, CanadaSobeys: +1500 supermarkets in Canada with about ten different brands (IGA, Rachelle Berry etc.). Top 4 retail in CanadaDefine and implement the digital marketing strategyManage websites and newsletters: content updates and creation, deployment of marketing campaigns, UX optimizationIncrease online revenue through e-commerce and the commercialization of advertising space on the group's digital propertiesDevelop the social media strategy and manage the team responsible for its implementationCreate exclusive and inspiring content in partnership with influencersOversee online media campaigns in collaboration with agenciesManage a team of 5 employees consisting of 3 generalists, 1 developer, and 1 web designerKey Result: Launch of the first Canadian meal planning tool connected to an online grocery shopping site
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Education
- Double degree in international management, Master 1 level: European Business Program DiplomaKEDGE BUSINESS SCHOOL2008Double diplôme de management international, niveau Master 1 : Diplôme de l'European Business Programm
- Bachelor's degree in Economics and Management Sciences,URJC,2008Licence de sciences économiques et de gestion,
Certifications
- DoubleClick Bid Manager FundamentalsGoogle2015
- AdwordsGoogle2011