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Marie RaccugliaMR

Marie Raccuglia

Customer experience strategist | innovation (AI)

€600/day
2 projects
Lille, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marie

📣 My goal is to design viable tech solutions with high added value, considering the 4 pillars: UX/CX, business, tech/data, and innovation. My strength lies in this cross-functional expertise (saving time and money).

🎯 My background:

- 6 years of experience in marketing, business, CX, and strategy.
- Evolved my role towards omnichannel, developing expertise in tech and innovation for 8 years.

🔑 Cross-functional skills with 6 certifications:
> CX/UX, Cognitive Psychology (Cambridge), IT Product Management/Strategy, Agility (PO & SM) and Lean Six Sigma, Google Analytics Advanced, etc...

🤹 My soft skills

My commitment and rigor >> analytical skills | autonomy
My cross-functional background >> Great creativity & curiosity | flexibility
My passionate temperament >> Listening | Empathy | Motivator | Unifier

💡 Over 30 Publications, interviews, and conferences in innovation and CX: (2021-2023, details on website)

- New York CX Magazine, Co-author in a book on innovation foresight, etc...
- Live TV interviews on France 3, Caesar's Palace in Las Vegas, British Parliament, etc...)
- Speaker and lecturer on innovation and CX in France and internationally
etc...

Member of 9 international and ministerial consortiums:
- National Council for Extended Reality
- Intervention at a ministerial cabinet (Bercy) as a digital expert referent
- European Customer Experience Organization
etc...

5 Awards and recognitions for distinct expertise:
- Customer Experience, Business & Strategy, Gamification, Product Management

Over 30 professional references

🌟 My credo: Give meaning, be a facilitator, and put people at the heart of reflections.

🚀Learn more

- Publications: - Conferences: - Recognitions:

- My CSR action site: Hack Social Days:,
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Basic

  • German

    Basic

  • Japanese

    Basic

Can work on-site
Lille (up to 50km), Paris (up to 15km), Bruxelles (up to 10km)

Experience

  • VivaTechnology
    Sparring partneer & expert innovation pour Vivatech
    January 2026 - Today (5 months)
    Sparring Partner & Expert Innovation – Product Strategy & Product Marketing (VivaTech / CAC 40 & grands groupes)

    • Rôle de sparring partner auprès de COMEX, CPO, CMO et Chief Innovation Officers sur des enjeux de stratégie produit, innovation et mise sur le marché dans des environnements complexes et internationaux.

    Product Strategy
    • Accompagnement des dirigeants dans la définition et la structuration de leur vision produit et de leurs roadmaps innovation.
    • Challenge des stratégies existantes et traduction des enjeux business en problématiques produit actionnables.
    • Alignement entre stratégie d’entreprise, produits et expériences utilisateurs.
    • Identification d’opportunités de rupture et de nouveaux leviers de croissance.

    Product Marketing Management (PMM)
    • Définition des positionnements produit et des propositions de valeur différenciantes.
    • Traduction des tendances marché et innovations technologiques en use cases et offres activables.
    • Structuration des stratégies de go-to-market (lancement, adoption, scaling).
    • Alignement entre produit, messaging et expérience pour maximiser l’adoption et l’impact business.

    Adoption & scaling produit
    • Conseil sur les stratégies de diffusion et d’adoption des innovations à grande échelle.
    • Transformation des POC en produits scalables et intégrés aux usages.
    • Identification des leviers d’activation utilisateurs (clients, collaborateurs, écosystèmes).
    • Optimisation de l’impact produit via feedback et itérations rapides.

    Vision marché & innovation
    • Décryptage des tendances (IA, spatial computing, usages digitaux) et transformation en opportunités produit concrètes.
    • Mise en perspective des stratégies internes avec les standards marché.
    • Aide à la priorisation des investissements produit et innovation.

    Rôle hybride entre Product Strategy Lead, Product Marketing Advisor et sparring partner exécutif, avec un objectif central : transformer la vision en produits adoptés et générateurs de valeur business.
    Product Marketing
  • CHANEL
    Innovation Expert
    LUXURY GOODS
    September 2024 - Today (1 year and 9 months)
    - Internal conference during CHANEL's annual tech lab event
    - + demo within the tech innovation lab of solutions created for CHANEL during the year
    - Innovation and cognitive science expert on new technologies
    - UX design: UX and UI analysis
    User Experience (UX) CX Innovation Strategy Innovation Consulting Creativity and Innovation Lean UX Cognitive Sciences
  • CHANEL
    UX Researcher and Innovation Expert
    LUXURY GOODS
    January 2024 - September 2025 (1 year and 8 months)
    UX research: innovative uses of spatial computing, AI, 3D...
    - Workshops, discovery
    - Analysis of personas, user journeys, customer journeys, etc...
    - Definition of innovative use cases
    - Expertise in spatial UX (3D navigation environment)
    - Consulting in cognitive and behavioral science for innovative uses
    - POV and POC
    - Prototyping and mockups on Figma

    CX strategy: consulting in the omnichannel integration of innovative journeys

    Product management: definition, vision, roadmap...

    Project management: coordination of specialized service providers on several international projects (USA, Asia, Canada...)

    etc...
    Customer Experience Project Leadership Generative AI Artificial Intelligence Service Design

Reviews

5.0

Out of 1 rating

S

Sikaar

CHANEL SAS - Corporate IT - Digital, CRM, CCC

Reviewed on 6/13/2024

It was a pleasure working with Marie, always positive and proactive, she demonstrated autonomy and rigorous organization, ensuring excellent quality delivery in a complex environment. I can only recommend her for any future mission.

Recommendations

FU
FU
MG
+1
Former user and 3 other people have recommended Marie

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Education

  • DUT Business Administration and Management
    University of Lille - IUT "A" Lille 1
    2005
    Option finance/comptabilité/contrôle de gestion
  • International Business and Management License
    University of Lille - IUP Lille 1
    2007
    Commerce, marketing, intelligence économique et management, droit international

Certifications

Skill set

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