About Marie
- Definition of brand and product identity (monitoring, positioning, recommendations)
- Communication strategy (what to say, how to say it, to whom, and through which channel(s)?)
- Project management (specifications, brief, planning, coordination)
- Event management (seminars, parties, conventions, trade shows)
- Sustainable positioning and CSR
- Listening skills, adaptability
- Organization and rigor
- Trilingual French / English / Spanish
- Mastery of digital tools (Adobe, Meta, Google Analytics)
- Sensitivity to ecological issues
- Trends in tourism in France, travel, lifestyle
- I am almost unbeatable on the prefectures of French departments, even those with the lowest population density ;)
- I love cooking (vegetarian) and trying new food spots in Paris
- As a good thirty-something, I obviously do running...
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Italian
Basic
Arabic
Basic
Experience
- CAPFRANCE VILLAGES VACANCES ET HÔTELS CLUBSCommunication and CSR ManagerTRAVEL AND TOURISMJanuary 2022 - Today (4 years and 5 months)Paris, FranceCapfrance is the No. 1 brand for independent holiday villages and club hotels in France.
- Design and implementation of the omnichannel communication strategy (€2M annually) in conjunction with internal teams, service providers, and agencies
- Creation of visual and written content, mass media, mailings, brochures, SEO, SEA, press relations, social media strategy and social ads, influencer campaigns, internal and public events
- Support and training for the teams of the 80 member holiday clubs and hotels (legal, HR and recruitment, communication)
- Redesign and deployment of the brand's sustainable tourism and CSR label (40 villages labeled by 2025)
- Team management
- éthic étapesCommunication, Promotion, and Network Animation OfficerTRAVEL AND TOURISMJune 2019 - January 2022 (2 years and 7 months)Paris, Franceéthic étapes is a network of Social and Solidarity Tourism accommodations.
- Assistance to the éthic étapes network centers in implementing communication strategies
- Creation and updating of annual materials (brochures, leaflets, posters...)
- Press relations and partnerships
- Negotiation of commercial proposals
- Website content writing
- Implementation of a CRM (Tests, acceptance testing, data import...)
- Training for the network's center employees (Website, CRM...)
- AVEKAPETIMarketing OfficerRESTAURANTS AND FOOD SERVICEFebruary 2019 - June 2019 (4 months)Paris, FranceAvekapeti is a startup that connects cooking enthusiasts with office workers who want to eat well at lunchtime.
- Management of passionate chefs, listening, advice, and support
- Coordination of the daily offering, management and organization of the schedule
- Customer relations (handling of unforeseen issues related to orders, satisfaction calls...)
- Implementation of marketing solutions to improve the offering and sales (creation and distribution of flyers and discounts, on-site meal sales...)
- Production and verification of daily newsletters
- Visual content creation
- Team management
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Education
- First Certificate of English grade A Certificat VoltaireFirst Certificate of English grade A Certificat Voltaire
- Master, LACISE (Applied LanguagesUniversité catholique de l'Ouest2018Master, LACISE (Langues Appliquées
Certifications
- Certificat Voltaire Expert Level - ID 3P34P6GCertificat Voltaire2023