María Cajo Redondo

•Omnichannel Strategy & Brand Partnering: Support Medical Affairs and omnichannel execution across 10+ in-line Specialty Care brands, including Rare Diseases, Dupixent, Toujeo, Praluent, Sarclisa, and Tzield, aligning scientific engagement, educational initiatives, and HCP-facing content delivery across web, email, and CRM.

•Launch Readiness & In-line Execution: Coordinate launch-related and in-market initiatives across Medical, digital, and external stakeholders, ensuring alignment of priorities, timelines, and deliverables in a regulated environment.

•Scientific Messaging & Market-Facing Materials: Help translate complex scientific evidence into clear, compliant, and audience-relevant materials to support disease education, scientific engagement, and brand-related initiatives.

•Global-to-Local Innovation: Contributed to the local development of Campus IA, a Spain-led initiative designed to help HCPs use AI in clinical practice, later expanded internationally as a local-to-global best practice.

•Platform Growth & Performance Tracking: Supported execution across Campus Sanofi, contributing to the platform’s growth from 337,000 sessions in 2024 to 476,136 sessions in 2025 through content coordination, stakeholder alignment, and omnichannel delivery.

•Product Ownership & Cross-Functional Coordination: Serve as Product Owner of Campus Sanofi, managing requirements, priorities, and KPI tracking to support optimization and future decision-making.

•Global Project Coordination: Coordinated 10 medical projects in 2024 across Oncology and Respiratory, ensuring structured planning, stakeholder alignment, and timely execution across global cross-functional teams.

•KOL Engagement & Scientific Events: Organized and facilitated global advisory boards, preceptorships, congresses, and scientific meetings involving HCPs and stakeholders across Australia, Saudi Arabia, Egypt, and LATAM.

•Evidence Generation & Stakeholder Alignment: Supported clinical research operations and evidence-generation activities, helping align Medical Affairs teams, KOLs, and Medical Directors across international projects.

•Reporting & Execution Discipline: Managed reporting, project documentation, and milestone tracking to ensure compliant execution, leadership visibility, and on-time delivery.

•Digital Project Delivery: Managed end-to-end digital projects for international clients including Audi, Affinity Petcare, Danone, Ogilvy, Cinfa, Niam Laboratorios, and DDB.

•PR & Corporate Communication: Developed press releases, internal and external communication plans, and spokesperson identification strategies to strengthen brand positioning and message consistency.

•Media, Events & Speaking Opportunities: Organized corporate breakfasts, industry events, openings, press trips, and speaking opportunities to increase visibility, networking, and media presence.

•Influencer & Brand Visibility Actions: Designed influencer activations and notoriety-focused events to amplify reach and strengthen digital brand presence.

•Performance Marketing & Content: Led SEO, SEM, PPC, email marketing, and content initiatives to drive engagement and business impact.

•Cross-Functional Coordination: Worked with clients, agencies, media, and external stakeholders to deliver campaigns and communication initiatives on time and to a high standard.