Freelancer profile translated to English.

Description

Growth strategy expert, I manage your digital marketing and communication strategies from definition to execution. I bring you a mix of 360° marketing expertise, CMO-level leadership, and multicultural vision.

With over 15 years of experience in various sectors (insurance, tech, art, fashion...), I offer you a global strategic vision to help you scale and achieve your goals: increase your acquisition rate, improve your visibility/awareness, optimize your costs, propose high-impact initiatives.

My key skills for your growth:

✨️ Scalable and ROI-oriented Marketing Strategy

✨️ 360° Communication Strategy

✨️ Marketing Analysis

✨️ Branding / Product Launch / Offer Creation

✨️ Inbound Marketing and Digital Project Management

✨️ Content Marketing and Brand Content

✨️ SEO/SEA

✨️ Social Media and Influencer Marketing

✨️ CRM & Email Marketing

✨️ Customer Loyalty and Customer Success

✨️ Performance Analysis (KPI)

✨️ Bonus: creative, sunny, and unifying

Looking forward to discussing your next mission and your upcoming challenges 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to km), Nantes (up to km), Lille (up to km), Lyon (up to km)

Misancene
Founder & Chief Executive Officer
ARTS AND CRAFTS
November 2021 - April 2025 (3 years and 5 months)
Paris, France
As the Founder & CEO of Misancene, I built a platform from scratch, raised €1M in funding, led marketing, tech, design, and sales teams; defined and managed the overall vision to design a scalable and ROI-oriented growth strategy.

Strategy & Leadership
- Definition of vision, overall strategy, and growth strategy
- Product owner, marketplace design, offer structuring
- Recruitment and management of France and Belgium teams in IT, marketing, sales, HR (7 permanent members and 5 contractors)
- Shareholder and reporting management, €1 million pre-seed and seed funding round (Family Office)

Digital Marketing & Communication Expertise
- Definition and management of digital marketing & branding strategies
- Definition and management of content and brand content strategies, SEO
- Management of SEA and Social Ads acquisition campaigns (+500 new leads/month Meta Ads)
- Social media manager and community manager
- Creation of engaging content (+1M views on our Instagram Reels)

International Business Development & Partnerships
- B2B & B2C sales strategy France, Belgium, and International
- Partnership management France and Belgium
- Management of international artist, collector, and art professional communities
- CRM, customer loyalty, and rewards (Average open rate 37%)

Watch & Innovation
- Market analysis and competitive intelligence
- From scratch development of an NFT platform for artists
Communication Strategy Growth Strategy Digital Marketing Strategy Sales Strategy Branding
Vicanis
Marketing and Communication Consultant
BANKING AND INSURANCE
April 2019 - September 2020 (1 year and 6 months)
Suresnes, France
Assisted Vicanis in launching an innovative health insurance product for seniors, creating the digital identity and brand communication.

🔹 Marketing & Digital Strategy
- Design and deployment of the digital marketing strategy (acquisition, performance, content marketing).
- Co-construction of the website with technical teams and management.
- Definition of the customer journey and UX optimization.

🔹 360° Communication & Branding
- Definition and management of the communication and brand strategy.
- Development of the global communication plan (on/offline).
- Design and supervision of communication materials for the launch.

🔹 Social Media & Influencer Marketing
- Development of the social media strategy and editorial calendar.
- Social media manager and e-reputation.
- Activation of e-influencers to support awareness and engagement.
Communication Strategy Social Media Strategist Brand Content 360° Communication Digital Marketing Strategy
Indépendant / Consultant
Marketing and Communication Consultant
September 2018 - Today (7 years and 9 months)
Île-de-France, France
Strategic marketing and digital communication consultant, acting as an outsourced CMO to structure, deploy, and optimize branding, acquisition, loyalty, and engagement levers through integrated, ROI- and customer-oriented strategies.

Growth Strategy & Acquisition Marketing
- Development and management of marketing strategies focused on acquisition and performance
- Development of multi-channel growth roadmaps
- Optimization of digital levers: SEO, SEA, Social Ads, CRM

Branding & 360° Communication
- Definition and deployment of strong brand identities
- Global communication strategies (B2B, B2C, B2B2C)
- Influencer activation and press relations

Product & Offer Development
- Design and launch of innovative offers (B2C/B2B)
- Market positioning & pricing
- Go-to-market strategy and lifecycle management

Customer Engagement & Loyalty
- Implementation of high-performing CRM and loyalty programs
- Creation of engaging customer experiences (events, communities, content)

Content, Brand Content & Social Media
- Design and dissemination of editorial and brand content strategies
- Social Media Management and influencer campaigns (FR/US)
- Production of engaging content: +1M views on social campaigns

Performance Analysis
- KPI management: NPS, conversion rate, retention rate
Communication Strategy Growth Strategy Branding Social Media Strategist Digital Marketing Strategy