Freelancer profile translated to English.
Back to original languageAbout Mariama
Do you want a brand that stands out and campaigns that convert?
I help brands and entrepreneurs structure their Brand Strategy, manage their Social Ads, and deploy result-oriented Digital Marketing.
What I bring:
→ Brand Strategy & Brand Positioning
→ Social Ads & Meta Ads, data-driven profitable campaigns
→ Social Media Manager & Community Management
→ End-to-end digital strategic support
→ Digital Marketing Audit & Consulting
I work with brands that want to level up, not just get more posts.
French
Native or bilingual
English
Conversational
Wolof
Native or bilingual
Can work on-site
Caen (up to 50km), Paris (up to 50km)
Experience
- CedevCreation of Layan recruitment pageNovember 2025 - December 2025 (1 month)Caen, FranceCreation and configuration of the recruitment page on Layan (ATS)Writing and structuring job offersDesign and integration of visuals (banners, sections, photos, etc.)Creation of communication materials:posts and stories for Instagram / LinkedIndistribution templatespublication texts (copywriting)Optimization of UX to improve application rateImplementation of simple application tracking📈 ResultProfessional and coherent recruitment pageClear, attractive, and brand-aligned communicationIncreased visibility of offers and qualified applications
- TechNetCreation of advertising campaign materialsOctober 2025 - January 2026 (3 months)Caen, FranceCreation of advertising visuals (stories, posts, carousels, banners, ad formats)Writing impactful texts (copywriting) and effective CTAsAdaptation of creations to platforms (Instagram, Facebook, TikTok, LinkedIn, Google Ads)Implementation of consistent templates for homogeneous communicationContent optimization to maximize CTR and conversions
- DieyeventsCommunications OfficerENTERTAINMENT AND LEISUREJuly 2025 - Today (11 months)Paris, FranceAs a Communications Officer, I ensured the company's visibility across all its channels: digital and physical. From strategy to operations, I coordinated all communication actions to enhance events, boost brand awareness, and generate qualified leads.My key responsibilities:✔ Development of the overall communication strategy (digital, print, field)✔ Social media management (content creation, editorial calendar, community management)✔ Creation of visual and written materials: posters, brochures, press releases, newsletters✔ Coordination with service providers (graphic designers, printers, videographers)✔ Live event organization and coverage (photos, stories, posts, aftermovies)✔ Press and influencer relations (sending press releases, managing invitations, follow-ups)✔ Performance reporting (audience, engagement, press coverage)
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Education
- Bachelor's Degree in ManagementUniversity of Caen2022Compétences managériales, Finance de marché, Marketing, Comptabilité, Chef de projet
- Digital Marketing and CommunicationE-business school2024Stratégie marketing digitale Communication de marque et storytelling Gestion des réseaux sociaux Publicité digitale (Facebook, TikTok, Google Ads) Création de contenu visuel et éditorial SEO & SEA (référencement naturel et payant) Web et e-commerce (CMS, UX/UI, tunnel de conversion) Analyse de données et reporting (Google Analytics, ROAS) CRM et marketing automation Gestion de projet digital (méthodologie agile, outils collaboratifs)