About Mariama
Driving Brand Impact through High-End Activations & Retail Transformation
Are you looking for a results-driven partner to execute seamless brand experiences? With over 6 years of experience managing large-scale projects for global icons like Samsung and Longchamp, I bridge the gap between creative vision and operational excellence.
🌟 Core Value Proposition
- End-to-End Event Orchestration: Expert in directing complex, high-traffic activations, such as the 4 flagship Olympic pop-ups for Samsung that attracted 28,000+ daily visitors.
- Retail Network Optimization: Proven track record in national rollouts (70+ POS), retail refurbishments, and visual merchandising consistency.
- VIP & MEIAT Logistics: Specialized in "Zero Friction" guest journeys for international VIP groups across 17+ destinations.
- Financial Rigor & ROI: Expert at managing multi-million Euro/AED budgets while capturing significant cost savings (18%) through strategic procurement.
🛠️ Key Areas of Expertise
- Retail Project Management: Store design planning (SDP), CAPEX assessment, and staff training that has boosted customer satisfaction by 28%.
- Experiential Marketing: Leading venue scouting, vendor negotiation, and regulatory compliance between global HQs and local authorities.
- Performance Tracking: Utilizing Asana, Monday.com, and Excel (Pivot Tables/V-lookups) to reduce reporting errors and enhance decision-making.
- Strategic Growth: Coordination of CRM campaigns and data analysis leading to significant uplifts in foot traffic (+33%) and revenue (+10%).
📈 Why Work With Me?
I combine a Master’s Degree in Strategic Communication with deep operational autonomy. Whether you are launching a luxury pop-up in Dubai or refurbishing a retail network in Europe, I ensure your brand guidelines are enforced with a "High Aesthetic Sense" and a solution-oriented mindset.
Ready to elevate your brand’s presence. Let's discuss your next project!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- CHEIL for SAMSUNGRetail & Event Project ManagerTECHSeptember 2023 - April 2025 (1 year and 7 months)Paris, FranceParis 2024 Olympic Games – Pop-up Retail & Experiential Campaigns
- Directed end-to-end execution of 4 flagship Olympic pop-up stores, attracting over 10,000 visitors daily.
- Orchestrated project coordination with Samsung HQ Korea to localize global retail/event strategies while ensuring brand integrity.
- Spearheaded all operational phases: venue scouting, vendor negotiation, budget oversight, and regulatory approvals.
- Led construction workflows and on-site troubleshooting to ensure seamless delivery within tight Olympic timelines.
- Developed and delivered sales briefings and activation training sessions for a team of 55 staff members, enhancing on-site performance and customer engagement.
- Acted as key liaison with authorities and contractors to ensure compliance, safety certification, and legal authorization.
- Championed cross-functional collaboration between event agencies, designers, and logistics teams for timely project rollouts.
- Reported daily performance KPIs and strategic insights to global leadership, driving agile adaptations.
- Oversaw financial documentation and monthly billing packages, maintaining transparency and fiscal accountability on a budget of 1,5M€.
- LONGCHAMPRetail France Project ManagerLUXURY GOODSJanuary 2022 - June 2023 (1 year and 5 months)Paris, FranceRetail Refurbishment & National Rollout – 14 Stores
- Oversaw retail operations across 70+ POS in France, managing projects, tools, and digital systems impacting store performance.
- Implemented store manager training programs, increasing customer satisfaction by 15% and sales conversion in 3 months.
- Designed and maintained KPI dashboards, reducing reporting errors by 20% and enhancing decision-making accuracy.
- Led CRM campaign coordination with cross-functional teams, boosting in-store traffic by 10%.
- Led CRM campaign coordination with cross-functional teams, boosting in-store traffic by 10%.
- Conducted data analysis on sales trends to support targeted promotions, leading to a 10% uplift in monthly revenue.
- Acted as key liaison between HQ, regional managers, and stores to ensure alignment on retail strategies and operational needs.
- Louis Vuitton – Le Bon Marché - TrudonSales AdvisorLUXURY GOODSJuly 2019 - February 2022 (2 years and 7 months)Paris, France• ● Embodied the brand's heritage and sensory storytelling to drive in-store engagement and conversions.• ● Delivered elevated customer service and contributed to luxury sales performance in a flagship store environment.• ● Supported premium clientele with personalized advice, ensuring brand alignment and client satisfaction.
Recommendations
Be the first to recommend Mariama
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's Degree in Strategic Communication & MarketingEFAP- École des Nouveaux Métiers de la Communication2022Master's Degree in Strategic Communication & Marketing
- Bachelor's DegreeUniversité Paris-Est Créteil (UPEC)2020Bachelor's Degree