Freelancer profile translated to English.

Description

Product designer specializing in AI interfaces, SaaS platforms, and e-commerce. I help companies transform complex products into intuitive experiences that convert and retain users.

I have led the end-to-end design of B2B SaaS platforms at SuperReal, working with clients like MediaMarkt and Meliá. I built a Design System from scratch that reduced development time by 20%, and designed AI chat solutions that improved interaction efficiency by 10%.

What sets me apart: I understand both design and digital business. I handle Figma, Framer, AI tools (Midjourney, Runway, KreaAI) and also Shopify, Klaviyo, and Meta Ads. This allows me to design not just for aesthetics, but for functionality and sales.

I work autonomously, deliver on time, and adapt quickly to new contexts. Available for remote projects.

Industry field of expertise

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Arabic
Basic

Workplace preferences

Can work on-site

Madrid (up to 50km)

Pepa Blasco Fashion Group
UX/UI Designer & Ecommerce Manager
November 2025 - May 2026 (6 months)
Madrid, Spain
• • Managed full ecommerce operations on Shopify and Amazon Seller Central, optimising product listings and stock workflows.
• • Led UX improvements to the online shopping funnel, directly supporting conversion rate growth.
• • Executed Meta Ads and Amazon Ads campaigns; built and automated Klaviyo email flows including abandoned-cart recovery.
• • Configured Meta Business Manager end-to-end: domain verification, pixel integration, ad account setup and compliance.
SuperReal
Product Designer
October 2023 - June 2025 (1 year and 8 months)
Madrid, Spain
• • Led end-to-end UX/UI design of the company's core B2B SaaS platform — from discovery and research to developer handoff.
• • reduced development time by 20%. Built a Design System from scratch that improved cross-team consistency and
• • Designed and prototyped AI-powered chat interfaces for MediaMarkt and Meliá, improving user interaction efficiency.
• • lifted conversion rates by 10%. Ran A/B testing and usability research cycles; iterated on product flows that
• • Managed design delivery across multiple simultaneous projects in an Agile environment, collaborating daily with engineers and PMs.
• • Produced brand, illustration and motion assets for SaaS and B2C product lines.
Software as a Service (SaaS) UX Research
Estimado — Marketing Creativo
Visual & Graphic Designer
January 2022 - October 2022 (9 months)
Valencia, Spain
• • Designed multi-platform digital campaigns in collaboration with senior creatives and marketing teams.
• • Produced online and offline campaign assets with consistent cross-channel brand identity.