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Maria HumeMH

Maria Hume

AI Product Designer

€320/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maria

Product designer specializing in AI interfaces, SaaS platforms, and e-commerce. I help companies transform complex products into intuitive experiences that convert and retain users.
I have led the end-to-end design of B2B SaaS platforms at SuperReal, working with clients like MediaMarkt and Meliá. I built a Design System from scratch that reduced development time by 20%, and designed AI chat solutions that improved interaction efficiency by 10%.
What sets me apart: I understand both design and digital business. I handle Figma, Framer, AI tools (Midjourney, Runway, KreaAI) and also Shopify, Klaviyo, and Meta Ads. This allows me to design not just for aesthetics, but for functionality and sales.
I work autonomously, deliver on time, and adapt quickly to new contexts. Available for remote projects.
  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Fluent

  • Arabic

    Basic

Can work on-site
Madrid (up to 50km)

Experience

  • Pepa Blasco Fashion Group
    UX/UI Designer & Ecommerce Manager
    November 2025 - May 2026 (6 months)
    Madrid, Spain
    • • Managed full ecommerce operations on Shopify and Amazon Seller Central, optimising product listings and stock workflows.
    • • Led UX improvements to the online shopping funnel, directly supporting conversion rate growth.
    • • Executed Meta Ads and Amazon Ads campaigns; built and automated Klaviyo email flows including abandoned-cart recovery.
    • • Configured Meta Business Manager end-to-end: domain verification, pixel integration, ad account setup and compliance.
  • SuperReal
    Product Designer
    October 2023 - June 2025 (1 year and 8 months)
    Madrid, Spain
    • • Led end-to-end UX/UI design of the company's core B2B SaaS platform — from discovery and research to developer handoff.
    • • reduced development time by 20%. Built a Design System from scratch that improved cross-team consistency and
    • • Designed and prototyped AI-powered chat interfaces for MediaMarkt and Meliá, improving user interaction efficiency.
    • • lifted conversion rates by 10%. Ran A/B testing and usability research cycles; iterated on product flows that
    • • Managed design delivery across multiple simultaneous projects in an Agile environment, collaborating daily with engineers and PMs.
    • • Produced brand, illustration and motion assets for SaaS and B2C product lines.
    Software as a Service (SaaS) UX Research
  • Estimado — Marketing Creativo
    Visual & Graphic Designer
    January 2022 - October 2022 (9 months)
    Valencia, Spain
    • • Designed multi-platform digital campaigns in collaboration with senior creatives and marketing teams.
    • • Produced online and offline campaign assets with consistent cross-channel brand identity.

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Education

  • Interface Design Course
    Shift Nudge
    2026
    Interface Design Course
  • Figma & Notion Bootcamp
    Elastic Heads
    2024
    Figma & Notion Bootcamp

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