Freelancer profile translated to English.
Back to original languageAbout María
Freelance consultant in strategy, content, automation, and generative AI
I'm María, and I've been working as a freelancer for over 13 years on marketing, communication, content, and digital strategy projects for companies, startups, and brands across various sectors.
I help businesses position, differentiate, and scale by combining clear strategy, agile execution, and applied technology (AI, automation, data, etc.). I don't just advise: I also execute.
🔹 What I do:
- Marketing, brand, and content strategy
- SEO copywriting and conversion-oriented writing
- Marketing and sales process automation (Make, Notion, Zapier…)
- Application of generative AI in business, content, and productivity
- Digital product design and service conceptualization
- Team training and creation of customized workshops or training modules
- Work with agile methodologies, visual thinking, and collaborative sessions. I bring strategic vision, clarity of message, and real solutions.
📍 Do you have an idea and don't know how to ground it? Does your brand need focus, structure, or scaling?
I'm here to help you take the next step.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km), Málaga (up to 100km), Madrid (up to 100km), Barcelona (up to 100km), Sevilla (up to 100km)
Experience
- Cegid ContasimpleContent CreatorSOFTWARE PUBLISHINGJanuary 2025 - January 2026 (1 year)Madrid, SpainIn January 2025, a great professional opportunity arose with the commission for the complete redesign of the Cegid Contasimple website. The challenge: to create a clear, emotional website aligned with the brand's new value proposition, at a key moment marked by the implementation of mandatory electronic invoicing for freelancers.I was responsible for defining the content structure, designing the navigation, and writing all the texts with a strategic focus on UX, SEO, and conversion.Main project tasks:– Define the new content architecture with a UX and SEO focus– Design an intuitive navigation structure adapted to the freelancer profile– Write all website texts, with a friendly, emotional, and clear tone– Apply UX writing criteria: microcopy, hierarchies, CTAs, and scannability– Write over 30 landing pages (tax models, invoicing, app, Verifactu, verticals...)– Align each text with the new value proposition: “Organize your business and feel calm”– Optimize all content for SEO, prioritizing search intent and volumeResult:A completely renovated, clear, and strategic website that conveys calm, facilitates conversion, and positions Cegid Contasimple as a benchmark in invoicing for freelancers.The client was very satisfied, as reflected in the recommendation published on my LinkedIn profile, and we continue to collaborate on new ongoing content projects.
- COME AMA VIAJA - Blog de viajesContent CreationTRAVEL AND TOURISMAugust 2023 - Today (2 years and 10 months)Madrid, SpainBlog – travel community with high organic positioningSince 2023, I have been working as an external content manager for the blog Come Ama Viaja, one of the Spanish-language travel media with the highest organic traffic. I was hired to add new content pieces authored by me, written from my own travel experience and with a solid, well-executed SEO strategy.My work focuses on maintaining and enhancing the blog's positioning through personal, optimized, and well-structured texts, as well as expanding its reach through visual content on Pinterest.Content generation for the blogSEO-optimized writing of travel articles over 2,500 words, with original images and internal links.8 monthly articles based on personal experiences and on destinations with high search demand.Content creation and management on PinterestDesign and daily publication of pins on Pinterest (Spanish and English) linked to blog posts.Visual strategy adapted to the platform's algorithm and trends to attract qualified traffic.
- Plain.ninjaCMO & CCOSOFTWARE PUBLISHINGOctober 2022 - Today (3 years and 8 months)Madrid, SpainFreelance CMO & CCO at Plain (Intelligent Shift Planning SaaS)As a freelancer, I have taken on the roles of CMO (Chief Marketing Officer) and CCO (Chief Content Officer) at Plain, a SaaS platform specializing in intelligent shift planning and team management for sectors such as retail, healthcare, and hospitality.From a strategic and operational perspective, I lead the brand positioning, content design, and digital marketing strategy of the company. I am responsible for:Defining and executing the content strategy focused on SEO, AI, and conversion.Designing and implementing campaigns to increase visibility and attract B2B clients.Writing and overseeing key content: blog, website, landing pages, guides, resources, and sales materials.Coordinating an external team of writers, designers, and performance specialists, aligning all messages with the brand's tone.Identifying brand and communication opportunities in the HR tech sector.I work closely with the CEO and the product team to ensure that every piece of content and marketing action aligns with the business objectives and strategic positioning of the brand.
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Education
- Degree in Artificial IntelligenceAula CM2025Inteligencia Artificial aplicada a marketing, comunicación y negocios
- Degree in JournalismUniversity of Malaga2004