Freelancer profile translated to English.
Back to original languageAbout Margaux
I help you develop your marketing strategy and support you daily in managing your online store.
Having been immersed in e-commerce for 6 years now, both in permanent positions and as a freelancer, I have acquired a global vision of the needs of a company in demanding and competitive sectors.
MARKETING AUDIT - STRATEGY
Review your online store to identify areas for improvement to ensure your business sustainability.
- Competitive analysis, market research
- Identification of the customer journey and conversion funnel effectiveness
- (Re)definition of marketing and communication strategy
- Definition of commercial objectives
- Definition of commercial operations
- Recommendations for improvements and advice on possible commercial operations
WEBSITE MANAGEMENT
In addition to a marketing and commercial strategy, I take care of managing your online store.
- Monitoring and analysis of KPIs
- Management and/or monitoring of the marketing and communication strategy
- Management of the homepage, e-merchandising, and commercial operations
- Management of new product and collection launches
- Verification of order success and website functionality
- Stock monitoring
PROJECT MANAGEMENT
I support you in restructuring your site and act as a liaison with your technical team.
- Identification of possible improvements, bugs, or your needs
- Communication with web designers and developers
- Monitoring of modifications, improvements, and feature additions
- Verification of website functionality and training
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Bordeaux (up to 15km)
Experience
- Le Vinyliste FNACE-commerce Project Management and AnimationCULTUREJuly 2025 - Today (11 months)Online Store Creation
- Shopify account creation and setup
- Theme installation and customization respecting the brand's graphic charter
- Standardization of catalog products (descriptions, visuals, etc.)
- Setup of collections, homepage, and e-merchandising
- Verification of sales channel functionality
Project Management- Identification of possible improvements, bugs, or your needs
- Communication with web designers and developers
- Modifications, improvements, and feature additions
- Verification of website functionality
Website Management and Animation- Definition of commercial objectives
- Definition of commercial operations
- Monitoring and analysis of KPIs
- Management and/or monitoring of the marketing and communication strategy
- Management of the homepage, e-merchandising, and commercial operations
- Management of new product and collection launches
- Verification of order success (one-time orders and subscriptions) and website functionality
- Stock monitoring
- Pelloche LabE-commerce Project ManagementCULTUREFebruary 2026 - April 2026 (2 months)Bordeaux, FranceCommercial Audit - Strategy
- Competitive analysis, market research
- Definition of marketing and communication strategy
- Definition of commercial operations
- Recommendations for improvements and advice on possible commercial operations
Project Management- Study of technical needs for order management applicable to the analog photography sector
- Retro-planning and deadline adherence
Online Store Creation- Shopify account creation and setup
- Theme installation and customization respecting the brand's graphic charter
- Development and creation of the unique product page structure
- Verification of sales channel functionality
- Nina TeazE-commerce Project ManagementE-COMMERCEMay 2025 - July 2025 (2 months)Commercial Audit - Strategy
- Competitive analysis, market research
- Definition of marketing and communication strategy
- Definition of commercial operations
- Recommendations for improvements and advice on possible commercial operations
Project Management- Liaison between stakeholders (founder, photographer, graphic designer)
- Retro-planning and deadline adherence
Online Store Creation- Shopify account creation and setup
- Theme installation and customization respecting the brand's graphic charter
- Creation and writing of product pages
- Setup of collections, homepage, and e-merchandising
- Verification of sales channel functionality
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Education
- Bachelor's Degree in Information and CommunicationUniversity of Bordeaux Montaigne2018
- Master's Degree in Digital Humanities, specialization in Digital Project Design and MultimediaUniversity of Bordeaux Montaigne