Freelancer profile translated to English.

Description

14 years of experience in B2B digital marketing issues. I specialize in traffic acquisition and new prospect generation using both classic channels and by innovating with less known partnerships and platforms. I also have a web analyst role with strong expertise in web analyst data analysis (Google Analytics, Data Studio, etc.). Let's meet!

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Avant-Garde Consulting
Owner
September 2020 - Today (5 years and 9 months)
Paris, France
Freelance missions in Digital Marketing and Web Analysis. Implementation of acquisition strategies and necessary tracking to monitor campaign performance and optimize ROI.
Webmarketing strategy Web analytics Google Analytics Traffic acquisition SEA
Groupama Gan VIE
Digital Analyst
BANKING AND INSURANCE
January 2025 - Today (1 year and 5 months)
Nanterre, France
• Deploy Contentsquare for GGVIE, tag configuration and implementation, PII masking, OneTrust consent
• Train teams and conduct analyses on Contentsquare
Contentsquare SEMrush Google Tag Manager Server-Side OneTrust Google Data Studio
MGEN
Web Analytics Manager
BANKING AND INSURANCE
May 2025 - November 2025 (7 months)
Paris, France
I manage the Web Analytics team during a maternity leave replacement and am responsible for providing detailed analyses of user journeys on the company's websites and applications using Piano Analytics and Contentsquare tools. I have provided studies that have improved the user experience on MGEN personal spaces. I also deploy A/B tests on AB Tasty and analyze user feedback.
Web analytics Piano Analytics AB Tasty Contentsquare Looker Studio