About Marc-Emmanuel
- SEO, editorial, and marketing audits
- Tailor-made content strategies
- Content marketing initiatives
- Editorial calendars
- Content creation and optimization
French
Native or bilingual
English
Fluent
Experience
- DEBHead of Content - Content ManagerE-COMMERCEJune 2022 - Today (4 years)Choisy-le-Roi, France
- Development of content strategies for DEB SHOP and TEEMIO brands and e-commerce sites.
- Content creation and production: blogs, FAQs, product descriptions, and visual content (videos, infographics, etc.) for social media.
- SEO audits including strategic keyword research, technical and editorial optimization with performance tracking.
- Management of email marketing campaigns: audience segmentation, newsletter creation.
- Coordination of a freelance team (web developers, copywriters, agencies...)
Results: +60% organic traffic and +25% lead conversion. - 99digitalEditorial CoordinatorDIGITAL AND ITOctober 2021 - June 2022 (8 months)Paris, France
- Creation and management of editorial calendars for several websites (les-matelas.fr, canape.net, etc.)
- Coordination of a freelance copywriter team: brief development, content review and correction.
- Budget management and delivery tracking.
- SEO content optimization.
Results: +50% traffic increase and improved strategic keyword ranking. - WebediaJournalist - Web Content WriterDIGITAL AND ITMarch 2015 - March 2019 (4 years)Levallois-Perret, France
- Creation of branded content for high-traffic websites (Boursorama Lifestyle, Ribambel, Orange Tendances, Orange Cinéday).
- Article writing: news, features, interviews, reviews, and slideshows, adhering to defined editorial guidelines.
- Active media monitoring and proposal of topics aligned with trends and brand objectives.
Results: Increased reader engagement through high-performing and innovative content.
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Education
- Bachelor's Degree in Modern LiteratureUniversité Paris-Est Créteil (UPEC)2014Licence en lettres modernes
- Master's Degree in JournalismISCPA - Institut Supérieur des Médias2016
Certifications
- Become an SEO Specialist26 Academy2023
- Fundamentals of Digital MarketingGoogle Digital Workshops2022