Freelancer profile translated to English.

Description

After a few years in the corporate world, I went freelance in 2020. Since then, I have been working at the intersection of brand, communication, and purpose — with a focus on premium, mindfulness, and values-oriented brands in the DACH region.

What I do:

– Brand and Communication Strategy: Positioning, brand architecture, tonality, and voice.

– Brand Voice and Copywriting at Executive Level: Language systems, websites, founder bios, LinkedIn content in the premium segment.

– LinkedIn Strategy and Development (B2B/Executive, DACH): Strategy and operational implementation for company pages and founder profiles, including management of the LinkedIn Campaign Manager.

– Influencer and Awareness Marketing: Building and maintaining collaborations, conceptualizing campaigns, storytelling for brands with social relevance.

– Marketing Project Management: Coordination between management, internal team, and external service providers.

– Content Production, Website Conception, and Community Management.

What sets me apart: the ability to dive into diverse areas, grasp the essence of a brand, and create momentum with precise ideas — depth over reach.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

LeaCo Lab / LeaCo Academy
Marketing Project Management & Strategic Brand Development
January 2026 - Today (5 months)
Marketing project management and strategic brand development for a premium provider in the field of leadership development (DACH).

– Brand Strategy & Positioning: Development of the brand architecture (clarification and separation of LeaCo Lab, LeaCo Academy, and LeaCo Institute), development of the brand voice with sentence patterns and tonal differentiation between personal and corporate brands
– Website Relaunch: complete conception and copywriting (hero, system overview, five program pages, founder bios), structuring of the page architecture, accompanying the implementation with an external web developer
– Content Production: Planning and supervision of photo and video shoots, conception of visual language and briefings, on-site management
– LinkedIn Development: Strategy and implementation for four separate presences (Lab/Academy Company Pages, two founder profiles), engagement routine, topic axes, hook library, individual strategy briefings
– Project Management: Coordination between management, internal team, and external service providers, weekly status updates, prioritization of the marketing roadmap
Raphael Kempermann
Social Media Strategy & Personal Brand
May 2025 - January 2026 (8 months)
Personal brand mandate with a focus on social media, readings, and PR.

Personal Brand:
– Positioning, Tonality, Story Framework
– Content Pillars and Visual Identity
– Format Development for Reels, Stories, Carousels
Instagram:
– Organic + Paid Channel Strategy, Editorial Planning, Content Production, Community Management, Reach Growth
PR:
– Planning and Execution of Readings
– Press Contacts and Inquiries Management
– Accompanying Interview and Podcast Promotion
UTA Meditations- und Therapiezentrum
Social Media & Content Consulting
March 2023 - December 2023 (9 months)
Social media and content consulting for a meditation and therapy center in Cologne.

– Consulting on positioning and tonality for a values-oriented offering in the field of mindfulness and therapy
– Conception of content formats and editorial plan for Instagram
– Storytelling for services, retreats, and therapist introductions
– Support for studio management on strategic communication issues
– Sparring partner for brand development in the sensitive mindfulness/therapy environment