Mansoor Ashfaq

🏗️ WordPress SEO Website Creation – CouvreurNimes.com

Design and development of an SEO-optimized WordPress site for a roofer and zinc worker based in Nîmes, in the Gard department (30).

Project Objective:

Create a high-performing multi-page showcase site capable of ranking on the first page of Google for local keywords with high commercial potential ("couvreur nîmes", "couvreur gard", "zingueur nîmes"…).

What I did:

→ Complete semantic audit: keyword research, clustering by search intent, and page architecture optimized around 30+ identified local queries

→ WordPress site creation with Elementor: professional, responsive, fast design, with dedicated pages for each service (roofing, zinc work, carpentry, emergency repairs, facade renovation) and a service area page targeting each town in the Gard department

→ On-page SEO optimization: unique title tags and meta descriptions per page, optimized Hn structure, strategic internal linking, natural keyword integration in content

→ Schema.org structured data: RoofingContractor, FAQPage, Service, and BreadcrumbList to maximize visibility in Google rich results

→ SEO copywriting: optimized content for each page, structured FAQ, local SEO text covering all targeted municipalities (Bagnols-sur-Cèze, Aigues-Mortes, Marguerittes, Calvisson, Manduel, Milhaud…)

→ Quote form with Contact Form 7, integration of clickable phone number and strategic CTAs to maximize conversion

Technical Stack: WordPress, Elementor, Rank Math SEO, Contact Form 7, optimized hosting

Result: A turnkey SEO WordPress site, ready to generate qualified quote requests through local natural referencing, without reliance on paid advertising.

🐜 High-converting Ads-optimized WordPress Landing Page – BionetNuisibles.com

Design and development of a high-converting WordPress landing page for a pest control and extermination company in the Alpes-Maritimes (06). Single page designed specifically for Google Ads campaigns, with every element crafted to maximize conversion rates and reduce cost per lead.

The Challenge:

The pest control sector is ultra-competitive on Google Ads in the 06 region (Nice, Cannes, Antibes). Clicks are expensive, so every visitor must be converted. It required a fast, clear, and persuasive landing page that turns an ad click into a phone call or quote request – in seconds.

What I did:

→ Conversion-oriented page architecture: one-page structure with a contact form AND a clickable phone number visible immediately upon loading (above the fold). Visitors arriving via Google Ads can act instantly without scrolling.

→ WordPress design with Elementor: professional, clean, and reassuring design, suited for an industry where trust is the primary trigger for action. Subtle color palette, custom iconography for each pest, and a clean layout for quick reading.

→ Technical optimization for Ads: fast loading time (compressed images, lazy loading), perfect mobile-first responsiveness (most ad traffic is mobile), cookie consent banner (GDPR), tracking-ready for conversion monitoring.

Technical Stack: WordPress, Elementor, integrated contact form, Google Ads / Analytics tracking ready, fast hosting.

Result: A turnkey WordPress landing page, optimized for CRO (Conversion Rate Optimization), that converts paid Google Ads traffic into qualified calls and quote requests. The client has a lead-generating machine ready to go as soon as campaigns are activated.

🪟 Hybrid E-commerce Design – Miroiteries.fr

Complete creation of Miroiteries.fr, an e-commerce platform for custom-cut glass, mirrors, and glazing for individuals and professionals. Hybrid site combining WordPress/WooCommerce with custom development (HTML, CSS, JavaScript, PHP) for a fluid user experience and a purchasing process designed for a technical product.

The Challenge:

Selling custom glass online is complex. Each product is configurable (dimensions, thickness, glass type, tempering options, finishes), the possible combinations are nearly infinite, and the end-user is not necessarily a glazing professional.

What I did:

→ Advanced UX architecture: navigation by category (single glazing, double glazing, tempered glass, mirrors, laminated glass, specialty glass).

→ Custom mega-menu developed in code: 3-level hierarchical structure with product visuals, descriptions, and direct links to each item.

→ Custom product configurator: WooCommerce customization system extended by custom PHP/JS development. The user enters their dimensions, chooses options (tempering, frosted, laminated, lacquered…), and gets a price calculated per sqm in real-time.

→ Polished e-commerce design: hero slider, featured best-sellers, "New" / "Top Seller" badges, favorites system (wishlist), product pages with technical specification tables, and a "Configure My Glass" CTA instead of the classic "Add to Cart" – every UX detail is adapted to the sector.

→ Performance and reliability: optimization of loading times, full responsive design.

Technical Stack: WordPress, WooCommerce, custom PHP, vanilla JavaScript, HTML/CSS.

Result: A complete online glass shop, ready to receive custom glass orders across France, with a smooth purchasing experience that transforms a complex industrial product into an accessible configurator for everyone.